The Points of Difference that Matter in Commercial Real Estate Marketing

The Points of Difference that Matter in Commercial Real Estate Marketing

There are many things that you can do in commercial real estate marketing today to improve your market share and your client engagement strategies. in this video, you can learn how to build your points of difference when it comes to selling, leasing, and managing commercial property. The video will show you how to set…

How to Optimize Your Commercial Real Estate Marketing Online

How to Optimize Your Commercial Real Estate Marketing Online

In taking your commercial property listing to the market, there are some advertising decisions to be made, and some marketing channels to be used. Some promotional ideas are better than others. In this video today, we take you into the online marketing alternatives to help you get better results from your property listings. Ultimately you…

How to Comprehensively Market a Commercial Property on the Internet
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How to Comprehensively Market a Commercial Property on the Internet

When you have a commercial property to take to the market, there are a number of ways you can reach your target audience. Importantly, choices should be made with each property listing to get the message out and to connect with the people that you are reaching out to. There are some differences in the…

Why You Should Pull Apart Your Commercial Property Market and How to Do It

Why You Should Pull Apart Your Commercial Property Market and How to Do It

You should regularly pull apart your commercial and retail property market to find the advantages and changes that lead to sales and leasing listings.  There are always things happening, and your focus on that will help you build a ‘results record and pipeline of new business’. Commercial real estate brokerage is a personal system; you…

Introduction to Marketing Essentials in Commercial Real Estate Sales and Leasing

Introduction to Marketing Essentials in Commercial Real Estate Sales and Leasing

In most towns or cities there are plenty of commercial properties on the market for sale or lease.  On that basis, the promotional process of any exclusive listing must be planned and structured.  More effort must go into the marketing process.  In saying that, there are some key principles to follow and optimize.   When…

How to Break Away from the Sales Competition in Commercial Brokerage

How to Break Away from the Sales Competition in Commercial Brokerage

When you work as a commercial real estate broker or agent, your position in the market is critical to your attraction of new property listings and conversion of good quality clients.  An analysis of your competition is therefore valuable as the year starts and progresses.  Know your position in the local area as an industry specialist;…

How to Look at all Marketing Alternatives in Commercial Property Sales
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How to Look at all Marketing Alternatives in Commercial Property Sales

When you have a commercial property to sell, the promotional and marketing process is quite important.  A lot depends on if  you can convert some vendor paid promotional funds as part of the listing, and then how those funds are to be applied.  When you have some money to apply to the promotion of the…

Commercial Real Estate Brokerage – Why You Should Never Blend In

Commercial Real Estate Brokerage – Why You Should Never Blend In

In commercial real estate brokerage there is no point in ‘blending in’ to the property market and the industry.  Ordinary agents with little profile always struggle to be seen and or remembered; that has a direct impact on listing and commission conversions. It’s a busy industry.  The prolific real estate competition in most towns or…