You are your ‘brand’ in commercial real estate brokerage. Like it or not, people will assess you and your skills before they choose to do business with you, and that is regardless of the brokerage that you work for. Brand is everything in the property industry; focus on your personal image and profile first and…
You only have one chance to capture the attention of your target market in commercial property sales and leasing. The first 3 weeks of any promotional campaign will be so important to the message, inquiry generation, and inspection process. (N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate…
In commercial real estate today, you really do need to consider the best marketing alternatives for the listings that you promote. There are (or should be) distinct differences between the methods of promoting and directly marketing exclusive listings vs. open listings. Listing Exclusivity Matters All or most of your business efforts should be focused into…
Everyone knows that the traditional newspaper media has limited value in commercial real estate marketing. The internet just keeps getting stronger and more innovative each year when it comes to property advertising and promotion. It directly follows that real estate agents and brokers really do need to know how to make online marketing more effective…
Commercial real estate marketing today is quite a special process for agents to undertake. I have created this chart for you and the team to use. You can download it here as a PDF. I like to see agents provide their clients with good marketing ideas that are different and relevant to the property market today….
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