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The Essential Marketing Brand Strategy for Commercial Real Estate Brokerage

You are your ‘brand’ in commercial real estate brokerage.  Like it or not, people will assess you and your skills before they choose to do business with you, and that is regardless of the brokerage that you work for.  Brand is everything in the property industry; focus on your personal image and profile first and…

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Key Ideas for a High Quality Marketing Campaign in Commercial Real Estate

In commercial real estate today, you really do need to consider the best marketing alternatives for the listings that you promote. There are (or should be) distinct differences between the methods of promoting and directly marketing exclusive listings vs. open listings. Listing Exclusivity Matters All or most of your business efforts should be focused into…

Commercial Real Estate Marketing Online – How Anyone Can Do It With Real Results

Everyone knows that the traditional newspaper media has limited value in commercial real estate marketing.  The internet just keeps getting stronger and more innovative each year when it comes to property advertising and promotion.  It directly follows that real estate agents and brokers really do need to know how to make online marketing more effective…

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