When you are pitching for a listing, get the client to think about the real benefits of your ideas and your recommendations. Your ideas should stand out beyond that of your competitors. Match your ideas to the property situation, and the target market. Have some stories to tell as part of engaging the clients…
Every agent is looking to win and convert more new listings. The essence of the process is to win better quality listings on an exclusive basis; the general or ‘open’ type listings in any town or city are commonly a waste of time, and they usually only convert through a good degree of ‘luck’. It…
When pitching for a listing, I follow some rules as a guide so I can get the best outcomes from a listing perspective. Those rules are worth sharing. This checklist approach can also help you get better results with your properties and clients. Why have this approach to the business and the properties? There are…
Often you will hear a real estate broker or an agent undertake a sales pitch with a client or prospect. They will be doing so on the basis of listing, marketing, inspecting, or negotiating. Preparation is the key to converting the interest of the other person. Practice will underpin and improve conversions. How are your…
When it comes to building your property market momentum in commercial real estate brokerage, a good degree of branding and personal prospecting will be required. To gain any reasonable levels of momentum and conversion as an agent or a broker, people need to remember you. Why do they need you? Understand that the local clients,…
Some commercial real estate listings come and go from the market without much by way of results. All types of issues could be behind a property not selling or leasing. Look for the reasons that could stifle future enquiry and momentum. Some of the common problems to watch for are: Poor marketing Over pricing Lack…
When you look at your activities and opportunities in commercial real estate brokerage, you will see some advantages to be had when you breakdown your business tactics and refine them over time. There are things to be seen and converted with listings, clients and marketing. Improved tactics can produce better results in sales, leasing, and…
Commercial real estate brokerage today can be quite competitive when it comes to any listing opportunity and client presentation. It is very common for a single listing opportunity to be tendered between numbers of agents. Beware of the client that demands too much as part of the listing process. Difficult clients are those that typically…
When you are pitching for a sale or lease listing, the timeline of your intended activities will help you convert the client to accept the listing strategy. There are different ways of doing this, but they are all quite successful strategies in helping moving the listing to exclusivity. The timeline should be a visible graphical…
The commercial property market is competitive. Every real estate agent and broker should be prepared to give a high-quality, award-winning property presentation when required for any client and in any situation. Top agents can do that at any time, and they usually have resources and systems on hand to support the process. Think about the…
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