For all sorts of reasons, many commercial real estate agents struggle with direct marketing. In most cases they will do the simplest form of this direct marketing and then stop at that level. Unfortunately they then miss out on all the opportunities that can evolve if only they had taken a few more steps in…
It is very easy to see the difference between a great advertising piece for a commercial property, and everything else. Let’s face the facts; it is the advert that draws the attention of the reader today. It is our job to ensure that the advert gets read. In any tough property market, it is the…
In commercial real estate today, the abundance of agents in the property market means that most listing opportunities are a competition to win the business. Every agent invited to the listing presentation process with the client will put on their best pitch and strategy for the listing. This can be good and bad, but the…
When looking at a commercial property for the first time, it is best to have some form of property analysis report or checklist that can help you cover the required issues relative to the property type and location. When you analyze all of the local property information correctly, it gives you confidence when it comes…
In commercial real estate agency today, the notable difference between top agents and all other agents is in their client database. Their client database is larger and more committed to the agent. Over time the clients give more leads and listings to a top agent. The clients trust the agent. That should be your focus…
In commercial real estate agency, you are the first product to sell to your clients, prospects and market place. Every salesperson must sell their relevance first, and do so in a comprehensive and professional way. In commercial property today, the prospects that we work with want to connect with good salespeople that really know the…
When you work in commercial real estate brokerage, it pays for you to have a personal marketing plan that you operate within on a daily basis. Certain things should happen to build your business profile locally with all property owners, business leaders, and property investors. The secret to making the marketing plan work for you…
Every commercial real estate agent will understand that a website and the Internet are now critical components of commercial property marketing. That being said, it is very easy to adopt a standard and ordinary approach when it comes to the Internet and the use of websites. This can be radically changed and improved with the…
When it comes to the marketing of commercial property today, the process needs to correctly tap into the local area and the opportunities that exist with business proprietors and property investors. Most of the properties that are sold or leased today are transacted with those groups and people that understand the local town or city. Unless…
Today, when you work as a commercial real estate agent, the marketing of property is a critical part of your efforts and business process. It is best to consider the marketing of the property as a complete campaign that is structured in balance with the target market you have defined. Generic marketing does not work in…
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