In commercial real estate agency most of the things that we do successfully are based on timing. In many respects a successful sales or leasing transaction will be based on knowing the right people and connecting with them in the right way at the right time. It helps a lot if your clients and prospects…
In commercial and retail property marketing today, the message that you send regards your listings should be quite specific and well crafted. The more time that you spend on the process, the easier it is to get in the necessary enquiries and inspections. This then says that the advertising and marketing process in commercial real…
In commercial real estate agency today the impact of the Internet is significant and real. This then says that every agent should have a specific Internet Marketing strategy that applies to their promotional activities. There are two specific elements to be considered when it comes to property promotion and commercial real estate agency. Consider the…
When you make lots of cold calls on a regular basis to prospects and clients in commercial real estate you can build your momentum for a better market share. A call contact system is the precursor to meeting with new prospects. Every agent should have a good contact system. You must have new people to…
The process of ‘target marketing’ should apply in every sales pitch that you make as a commercial real estate agent. When you set the right target market, the client can see that you are the right person for the listing and the property promotion. That then makes your presentation a whole lot easier. The logic…
In commercial real estate agency you as the agent should have a series of marketing letters to stay in communication with the sellers and property owners of relevant and attractive commercial real estate. Some would argue that you can send emails instead of letters, but the fact of the matter is that letters are more…
In making lots of cold calls in commercial real estate you can build your client base and your chances of growing your listing base. That being said you do need to practice the process. Every day you should be improving what you say, how you do it, and the habits of doing it at the…
In commercial real estate agency, you must have a response mechanism for all of your marketing activities. The response mechanism should be well chosen and supported by the sales team and the administrative team. So the response mechanisms typically used are the following: E-mail Mobile telephone Office telephone Specially designed website Generic agency website E-mail…
In advertising and marketing commercial real estate today, some properties will be quite unique and special. For that reason they need a creative brief and the involvement of advertising specialists. It is the job of the commercial real estate agent to structure a comprehensive creative brief to supply to the advertising specialists. The advantage of…
In commercial real estate, you need to plan your advertising campaign to attract the correct levels of inquiry and build the potential for good property inspections. It is no secret that there are plenty of properties on the market today for sale or for lease. This then says that every advertising campaign should be carefully…
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