Advertising Hits the Spot in Commercial Real Estate Agency

Commercial real estate advertising is quite a special process.  It requires an understanding of the target market, the property, and the prevailing market conditions.  That being said, you can always design better commercial real estate promotional marketing material. Every property promotion should be carefully constructed to create enquiries and results.  It is worth noting that…

What Should Agents Expect with Commercial Real Estate Marketing and Advertising Today

As agents and specialists in commercial property marketing today, we need to provide specific promotional solutions for the properties that we exclusively list.  Exclusive listings should be handled with more focus and commitment.  Openly listed properties should receive minimal effort and only basic attention. It is hard for some new agents to the commercial property…

Advertising and Marketing Leverage in Commercial Real Estate Agency

In commercial real estate sales and leasing, the traditional advertisement has a lot of power in attracting the right enquiry.  It’s just that the location of the advertising has changed a lot.  Our strategy of marketing needs to change with it. Today we are getting most of our enquiry from the internet, so the advertising…

Top Agents – Expecting More Commercial Real Estate Listings This Year

In commercial real estate agency, just like any other sales based industry, you get what you expect when it comes to results from your prospecting and marketing efforts.  For this reason it is essential for you to change your thinking and your processes to suit the results that you need. So let’s say that you…

Positioning and Marketing a Commercial Property for Sale or Lease
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Positioning and Marketing a Commercial Property for Sale or Lease

When you have a property listed for sale or for lease, as the specialist real estate agent, you are the person responsible for building the marketing momentum and positioning the listing.  Strategies are needed there. Without good positioning you will not get the enquiry from the marketing and that will directly relate to lower inspections…