In commercial real estate brokerage, a cold calling system is critical to your new business prospecting processes. If you avoid the process, then you are walking away from the fastest way to create new leads and opportunities. (N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot…
In commercial real estate brokerage, you simply cannot forget about prospecting through the year and at all times. Every day a degree of personal prospecting should be undertaken within your location and within your specialized property types. A decline or a slowdown in prospecting will create shifts and changes in listing conversions and commission incomes;…
When you take over a new area or merge your professional property services into a new commercial property type, you must have a prospecting model to take you forward. The business just ‘doesn’t happen’ if you know what I mean. A specific prospecting model should help you to find more listings and more clients…
If commercial real estate brokerage is your industry and your career, then you should understand that cold calling is a fundamental business skill that you will need to master and implement. It is a system, and it is a personal process to master. The longer you take to get these skills under control, the longer…
Having been exposed to almost all property types and sizes over the years, I know that prospecting is the number one activity that should feature in every agent’s diary BEFORE they do anything else. It’s a daily thing that cannot be delegated to anyone else…… when you accept that fact you then know how…
Like it or not, the cold calling process in commercial real estate brokerage is really important if you want to drive more new business consistently over time. The same rules apply to sales, leasing, and property management. Sure, there are other things that you can do to attract enquiry, but the process of making lots…
In commercial real estate brokerage you can boost your marketing responses and personal profile significantly through the use of directed online marketing. Whilst it is logical to promote your property listings online, it is also very logical and highly effective to promote yourself in the same way. You simply need to develop a strategy and…
The commercial real estate market has change significantly over the last 5 to 10 years. That being said, there are always good new business opportunities available for commercial real estate brokers and agents to find, providing of course they know how to look for the best clients and the quality listings. Choosing between ordinary properties…
The agent that maintains focus on the simple things of our business usually gets results. The commercial property market does not need to be complex, but it does require momentum and tenacity in prospecting and cold calling over the longer term. That means contacting new people and the same people in an ongoing way. A…
Many commercial real estate agents and brokers spend far too much time worrying about cold calling scripts and what to say as part of establishing a telephone prospecting process. The reality of the whole situation is that you simply need to have and implement a regular cold calling process and build the personal confidence to…
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