Real Estate Agents and Brokers – What Makes Commercial Real Estate Prospecting So Hard?

Like it or not, the prospecting process for new clients in commercial real estate is difficult until you understand the rules and start the process correctly. As real estate agents we come to the issue of new clients and new business sooner or later and have to deal with it at a personal level.  To…

The Secret to Building Your Commercial Real Estate Brokerage Business

An Agent new to the commercial real estate business once said to me, ‘How do I get more new real estate business?’  The answer for me was quite simple and that is ‘meet more people’.  Opportunity is always available for the Agent or Broker that digs for it. Someone once said that ‘You can’t sell…

Proven Strategies for Finding Clients and Prospects in Commercial Real Estate Agency

Often I get the question put to me on just how agents can find prospects and the right people to talk to about commercial real estate opportunities.  Salespeople that are new to the industry are commonly looking for that ‘magic bullet’ that will help them do their prospecting easily and directly.   So there is no…

Automated Cold Calling Tips for Commercial Real Estate Agents
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Automated Cold Calling Tips for Commercial Real Estate Agents

In commercial real estate today, the prospecting process that you adopt will help you dominate your territory and convert more listings.  Part of that prospecting process should include cold calling.  Many commercial agents and salespeople struggle with cold calling. However, that does not have to be the case, provided you commit to the system of…

Solving Cold Call Reluctance in Commercial Real Estate Agency Today
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Solving Cold Call Reluctance in Commercial Real Estate Agency Today

Here is how to protect yourself from the impacts of a changing real estate market. When you work in a commercial real estate agency, the cold calling process is a key part of the required prospecting model.  Every salesperson should be making cold calls every working day to new people that they have not spoken…