Over time I have written about, and spent a good deal of focus on cold call systems and processes. In commercial real estate brokerage, the telephone is such an important part of finding and generating new clients and listings. The telephone is convenient and cheap to use; a process of making more calls is required….
In commercial real estate brokerage, the telephone should feature as an essential part of your business processes and enquiry base as an agent in both sales and leasing activity. When the telephone is ringing with an inbound enquiry, you have plenty of possibilities to convert with new people. That then can lead to inspections. (NB…
As the commercial property market changes, technology evolves and grows. The telephone is now even more critical as a business tool than ever before. Just about all your clients and prospects and clients have a cell phone or office location. Your job is to do the research, get the number of the person or the…
In commercial real estate, every broker or agent should have a specific prospecting model that they work to each week as part of attracting good quality clients and listings. The specific nature of the model will allow each agent and broker to refine activities and results when it comes to property choices and listing strategies. …
Some agents and brokers in commercial real estate take too long to understand the importance of new business prospecting. They overlook the process until business gets a bit ‘desperate’. When things get busy, or clients become demanding, the first thing to be delegated by agents to the bottom of the action list for the day…
Cold calling in commercial real estate brokerage is a real skill and also is a critical factor of new business growth. The agents that make the telephone calls consistently over time, are generally the agents that create the results; that fact is as real today as it has been over the last 25 years. The…
Cold calls are the easiest and best way to build your real estate business. Commercial property owners, investors, and business leaders should be called every day. If you are not doing that, then you are ‘leaving money on the table’. The property market is always under change, and as agents, we should be changing with…
Over the years, the top agents I have seen and coached have been highly biased towards their client list and contact system. They spent at least half of their day in the local area talking to people; that’s how they found leads and opportunities. Essentially the clients that we serve are at the center of…
The prospecting process in commercial real estate sales and leasing is quite special. If you are not prospecting for new business in a successful and direct way, then this report will help you get that traction with the right people and on the right properties. It is a good property market, and in most towns…
Cold calling is one of those things that many agents and brokers hate. They simply don’t have the skills and or discipline to get the process under control. That one simple fact leaves a lot of new business ‘on the table’ for those brokers that can master the art of contact prospecting. (N.B. these templates…
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