In today’s podcast, the focus in sales and listing activity. There are three topics for you to help you get better clients and properties into your sales activity. In commercial real estate brokerage, there are always things that you can do to improve your market share and to grow your business over time. In today’s…
Your commercial real estate listing presentation should be refined and improved over time. Given that many listing opportunities are highly competitive, your listing pitch and presentation needs to be of the highest quality and of the greatest relevance. Most clients and prospects today will do their research as part of inviting you to a listing…
The best way to find new commercial real estate listing opportunities is to look for properties and businesses going through change. Small changes observed will lead to fresh strategies and opportunities for real estate agents and brokers. Any town or city is likely to have factors changing that are lead generators in the property…
In commercial real estate brokerage, the results that you achieve will be largely influenced by the personal processes and efforts you apply in your local property market. Some agents make the big mistake of focusing on too many issues at once and on that basis achieve only random results. If you want get anywhere with…
In commercial real estate brokerage, you simply must know the property market and all of its activities, indicators, and pressures. Clients and prospects will test your knowledge about the local area and the deals that have been done recently. So what do they want to see? They want to see real confidence and coverage in…
Often I see agents struggling with a sale or listing presentation with a client. They don’t know what to do to attract the interest of the client, given that many other agents are competing for the same listing; they think about discounts and other marketing enticements as potential leverage. The real fact of the matter…
In commercial real estate today there are plenty of clients to work for. Some are more difficult than others. I suppose you could say that the same rules apply in reverse when a client selects an agent or broker in a town or city; some are better than others. I won’t enter into that ‘agent’…
In real estate sales and leasing you should carry with you a listing kit that can be used at short notice with any property presentation or meeting. You never know when some opportunity for a listing will arise. Your Real Estate Listing Kit should contain a mixture of the following: Given that there are a…
In commercial real estate brokerage it is easy for a client to get confused with the options and the alternatives offered by all brokers and agents pitching for the same listing. The way to help you beat this is to adopt an ‘educational’ selling approach. So what do I mean here? You can help the…
In commercial real estate agency you need lots of buyers to create the churn of listings that you are looking for. Property buyers are easier to find when you work on listing quality properties. Those good listings attract buyers like a magnet in any market and in any economy. Top agents do that all of…
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