In commercial real estate agency and brokerage you need to have a stable and effective prospecting model. In this way you can create more market share and consistently grow your leads. Many agents do not have the personal discipline to get a system and process of prospecting underway; they let other pressures take over their…
Every property listing in commercial real estate agency will give you some fresh business leverage. You can use all of your listings to build relationships and new leads with prospects and new clients. Don’t just list a property and hope that someone will call you off the signboard or the internet advertisement; get involved with…
In commercial real estate agency, the marketing process is central to everything that we do. Our listings and our market share depend on the process. Without effective marketing, the real estate business can be slow and tough. So what should we market? Here are a few ideas: Our listings that are exclusively listed for our…
So many agents struggle with the systems behind finding new clients in commercial real estate. It’s a very common problem that needs to be understood. There are two alternatives to prospecting and networking in the industry as an agent. Consider these: You can find new people to talk to on a daily basis and build…
The prospecting process in commercial real estate agency is quite specific and yet also simple. The unfortunate fact here is that most agents and brokers don’t get the issue under control, and they struggle ‘big time’ with their market share and commissions. To build market share and listing opportunity it takes organised effort on the…
In commercial real estate agency the property market will change frequently during the year for all types of reasons including the economy, seasonal holidays, business sentiment, and changes in government. For some agents this can create a commission slump or a drop in listings. The only ways you can get through this with minimal discomfort…
The cold calling process is an essential part of your commercial real estate agency activities. It is interesting to note that many agents struggle with the process and really don’t do it well at all. Some agents will avoid cold calling at every opportunity. This then has a great restriction on their market share and…
In commercial real estate agency today your cold calling systems need to be of the best quality and substance. The people that you call can soon sense a less than confident salesperson that has not prepared for the process. Top agents make cold calls all the time. There is a direct correlation between the success…
In commercial real estate prospecting, momentum in calling is really important. For that reason don’t hang-up when making the outbound calls. In simple terms, do not put down the receiver. Keep it in your hand and make more calls. Let one call move you to the next call. Yes, I know that you must terminate…
In commercial real estate agency it pays for every salesperson or agent to take a long term view on establishing and tracking new client relationships. In many respects the cycle of selling and leasing with a client can be many months if not years. The relationship that you establish as an agent with a client…
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