Making plenty of outbound calls in commercial real estate today is perhaps the best way to create new business for yourself. As the property market changes, the fact of talking to new people will help you find the sales and leasing transactions where people want help.
Sure, prices and rents are changing, but that is not and should not be our concern as brokers and agents. We are the solution providers to vacancy issues and properties that have to be bought and sold. In this changing property market, that is how you should position yourself in brokerage.
Help people to solve property problems and use the telephone to tap into the new people requiring help in this property cycle.
Telephone Prospecting Podcast
In today’s podcast, John Highman provides some simple and direct ideas to build a cold calling plan to reach out to new people in your location. Here is the podcast.