A Simple Formula to Drafting Property Advertisements

Some if not most commercial real estate adverts are very dull and boring.  They could have been written by a ‘robot’.   This comes about because some real estate agents are not good with words or simply not committed to the marketing process. Generic advertising wastes a lot of time and effort.  Enquiry rates from such…

Continue Reading →

Commercial Brokers – Dominate Your Market The Right Way

When you have a look around the property market it is likely that you will see lots of competitor agents all claiming to be ‘good’ at what they do.  It’s no wonder the clients get confused and invite several agents or brokers to pitch on a listing.  All of a sudden the client makes a…

Continue Reading →

What Sales Letters Can Do for Commercial Real Estate Brokers

In commercial real estate brokerage, the sales letter process can help you build market share if you develop the correct system of action and process.  That will normally be a system of sending sales letters to a particular area, and those qualified people that you know will one day need the services of a top…

Continue Reading →

Tips for Listing and Selling a Commercial Investment Property Today

When it comes to listing and selling a commercial or retail investment property, a number of things should be investigated that could have an impact on the promotional campaign and outcome.  It may be the right or wrong time to sell and on that basis all things should be looked at in balance and any…

Continue Reading →

Marketing Secrets in Commercial Real Estate Brokerage

In commercial real estate brokerage it is wise to change your sales efforts and strategies a number of times for a promotional campaign for a property.  Essentially and in doing that, you can capture more enquiries and leverage further inspections with key people. A quality listing should not be marketed in a standard single way;…

Continue Reading →

Marketing Standards and Systems in Commercial Real Estate Brokerage

There are many marketing standards and systems to consider in commercial real estate brokerage.  Importantly, they should all be well planned to match the local market conditions and the required branding of the office. Consistent branding and market penetration will help consolidate commission and listing opportunities for the brokerage.  The same can be said for…

Continue Reading →

How to Roll Out a Commercial Real Estate Marketing Campaign

Taking a commercial or retail property to the market is a very specific process.  Any quality listing will require a comprehensive marketing campaign that is well prepared for public release across all the media outlets that are to be used.  Care and planning is required on the part of the real estate agent or broker.…

Continue Reading →

Push and Pull Marketing Tips in Commercial Real Estate Brokerage

In commercial real estate the process of personal marketing is very important to your ability to build market share and commissions.  In saying that you can do it in two ways; you can ‘push or pull’ as part of building your personal brand into your market.  That choice will impact how people come towards you…

Continue Reading →

Switch to Postcard Marketing in Commercial Real Estate Brokerage

There are many ways to promote your services as a broker or agent in commercial real estate.  Many of them work in today’s market, and ‘postcard’ marketing integrates well with all of them. The fact of the matter is that you can send a postcard to your current and new contacts in a regular and…

Continue Reading →

Commercial Real Estate Marketing and On-line Visibility – How Can You Create a Massive Market Presence For Your Brokerage?

If you look around your town or city you will likely see many other brokers and agents claiming to be the ‘best’ in the industry.  The fact of the matter is that most are very ‘generic’ and not specialised.  If you want to stand out in the industry you will need to specialise and market…

Continue Reading →

Marketing Distribution Systems in Commercial Real Estate Brokerage

Every commercial real estate broker or agent should use a direct approach to marketing so they build dominant market share and listing opportunity.  To do this you will require marketing distribution plans and systems. Think about how you want to get your message and services to the right people locally.  In most cases you should…

Continue Reading →

Valuable Strategies for Listing and Marketing Commercial Property

Every commercial or retail property that is taken to the market for sales or lease will have some variables to be understood and optimised.  Some properties will also have factors of weakness to be addressed prior to the commencement of the marketing campaign. It is a fact that the packaging of a listing will help…

Continue Reading →

Move Your Commercial Real Estate Mind Towards Greatness

In commercial real estate, your mind will greatly influence your actions and results.  For this reason you really do need to be selective as to who you associate with and what you listen to.  Move away from the people that are overly ‘negative’ or ‘full of conflict’. Have you ever come across other agents that…

Continue Reading →

Creative Marketing Works Better in Commercial Real Estate Brokerage

In commercial real estate today, your marketing efforts as a broker or agent should be well considered.  Understand that everything you do in promoting a property for sale or lease could be better.  There are variables to consider and improvements to be made.  There are opportunities to capture. Top agents really know how to market…

Continue Reading →

Accelerated Marketing Tips for Commercial Real Estate Brokerage

When it comes to selling or leasing a commercial or retail property, the marketing process needs to be carefully considered and focused towards the beginning of the campaign.  The first four weeks of any marketing campaign will be the most important.  During that time you should attract the right people to the property and the…

Continue Reading →

Proactive Proposals Win More Commercial Real Estate Listings

When it comes to promoting a commercial or retail property today, the proposals that you present to the client should be well crafted and relevant to the current market conditions.  The days of the generic proposals are well gone.  Make every proposal opportunity the best presentation possible. Get involved at a personal level to show…

Continue Reading →

6 Ways to Analyse the Gross Income for a Commercial Real Estate Sale

When you look at a commercial real estate property for the first time the gross income may be large and attractive, but the net income will be far more important as part of the analysis. Somewhere between the two will be the costs to run the property.  The outgoings are those critical costs to analyse. …

Continue Reading →

Addressing Ultimate Concerns and Questions in Commercial Real Estate Presentations

In commercial real estate brokerage, the clients that we serve will have concerns and questions relative to their property activity and choices of marketing.  As an initial strategy when working with all clients, make a priority to understand their challenges, and their questions.  You will need to address both of these issues in your proposal…

Continue Reading →

Page 3 of 4