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Key Account Management Principles for Commercial Brokers and Agents

As you work in commercial real estate and get to know your marketplace, property types, and client list, there will be some facts that will start to evolve with high-value clients and VIP clients that will need to be handled differently.  Some clients have plenty of property to manage, lease, and sell; not all at the same time of course but over time.  That then says you should treat some of your prospects and clients with greater focus and better communication.  That is where the VIP list process works in your database. (NB – you can get more tips on commercial real estate brokerage here in Snapshot – its free)

In this video by John Highman, you can learn the importance of a VIP client list and how it should be merged into your business brokerage processes.

You can get the video right here:

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