In advertising and marketing commercial real estate today, some properties will be quite unique and special. For that reason they need a creative brief and the involvement of advertising specialists. It is the job of the commercial real estate agent to structure a comprehensive creative brief to supply to the advertising specialists. The advantage of…
In commercial real estate, the sales pitch and the presentational process that you adopt with clients should be improved and practiced as much as possible. In this way you will minimize the impact of competing agents in your market. It is no secret that the current property market has some pressures of excessive vacancy, and…
Commercial real estate agents benefit from systematization. In sales and leasing it is the ‘top agents’ that get really organized. I have put together this special chart for you and my other online friends to download. Its a simple PDF chart and is all about the things you need to track as part of your…
In commercial real estate today, you can boost your listing chances if you focus your sales pitch and presentation in the right way. Practice will help greatly, but the content of your sales pitch needs to include the right information and the best facts that will help impress the client. (NB – you can get…
When you work in commercial real estate property management or shopping centre management, you will know the importance of a good property handover from other clients or agents. If you are on the receiving end of the handover you really must be careful and prepared for the event. The handover process is the only time…
In this commercial real estate market it is wise to set yourself some benchmarks or rules that you will work to. You must control your focus and actions. A system of guidelines like this will help get you on track and pointed to the results that you seek. Why does this need to be the…
In commercial real estate today, the presentation or the sales pitch that we create should be focused on not only the property, but also the client. Both factors need to be completely understood prior to the presentation occurring. The property will have attributes that can easily be compared to the property market today. From that…
It is an interesting question to ask. What value is experience in commercial real estate agency and how can it be used? Most salespeople would say that experience matters, but it is only when you put factors together that you can see how it can all work for you as an agent. This is what…
When you work in commercial real estate agency, it is easy to think that just about ‘any client will do’. Some clients however are much better for you than others. Over the long term you will see top agents being quite selective when it comes to the clients that they work for and serve. When…
A career in commercial real estate can be extremely rewarding in many different ways. That being said, it is also a demanding and highly competitive industry. There will be plenty of other agents for you to compete against when it comes to clients and listings. So let’s say you are working in the industry now…
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