Life doesn’t need to be difficult in a commercial real estate agency and brokerage. Take control of your property market and your activities, because control and actions to a system will help you get anywhere with listings and transactions. Set your business targets and start taking action each day. Where do you start? It just…
Commercial Real Estate Brokerage today is competitive in so many ways. To handle that you must drive more client and prospect interaction. The best way to do that is with cold calling a list of people constantly every day. Cold calling is the best way to drive more new business in your direction. It is…
In commercial real estate brokerage, you will have an allocated territory and a preferred property type. Within both of those elements, there should be a definite strategy of approach and a tactical development plan for listings and for clients. People will come and go from the property market, and on that basis, your real estate…
In taking your commercial property listing to the market, there are some advertising decisions to be made, and some marketing channels to be used. Some promotional ideas are better than others. In today’s video, we take you into the online marketing alternatives to help you get better results from your property listings. Ultimately, you can…
When you have a commercial property to take to the market, there are a number of ways you can reach your target audience. Importantly, choices should be made with each property listing to get the message out and to connect with the people that you are reaching out to. There are some differences in the…
When you look at your allocated commercial real estate territory, there are special things that you can do to drive a professional business profile for yourself as a broker or agent. In this chart today there are four main ‘channels’ of marketing that you should have covered. Check out the chart below. Think both online…
In commercial real estate brokerage, lots of things matter, but some more than others. There is a ‘moment of truth’ that many people come across eventually. In this article, you can see if you have reached that turning-point, and determine what you can do about it. You could say it is all about ‘business generation’….
The marketing process in commercial real estate is quite specific and important if you want to reach out to the right targeted tenants or buyers when creating property enquiries. It is also critical to get more business yourself in brokerage. So the question is, how do you market yourself in addition to anything else that…
Put some strategy into your property promotion activities and particularly so with local area marketing. When you do that, you can attract both enquiry and future listing opportunities. The local area is so important to your business building activities and in building your brokerage market share. Build your local area marketing plan across particular precincts,…
One thing to always remember in commercial real estate brokerage, is that clients need their property problems solved quickly, efficiently, and directly. That can be a point of difference in your marketing process and in your listing process. In today’s podcast, we give you ideas to help you convert listings from a ‘client solution perspective’….
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