In this real estate market, clients must first ‘purchase’ you as an agent, with your property skills, your ideas and your offerings before they will list with you. Your listing pitch should be refined and tuned to the client’s situation. Building a ‘convincing’ agent persona is a competitive advantage in commercial real estate and is…
In commercial real estate brokerage today we all know that the property market is highly competitive and changing through the year. This year will have plenty of opportunities when it comes to clients and listings in commercial real estate. That is with all property types across retail, industrial, and office property. So, it is time…
In commercial real estate brokerage you will be pitching your services in many different ways and for different reasons. The important thing is that you win your fair share (or better) of the presentations that you make. The competition for quality listings is generally high most of the time unless you have the ‘inside running’…
When it comes to working with clients and prospects, the stories that you tell will help you significantly when it comes to winning the business and converting the client. It is a known fact that a client will listen more intensely to you when it comes to a story of relevance. They will also remember…
In commercial real estate agency you really do need to educate your clients so that they understand the trends and pressures of the property market that you are seeing locally relevant to their property type and location. In any sales pitch or presentation the ‘education’ process should be integrated into what you are saying about…
Sales presentations and pitches are really important in commercial real estate today. Every presentation that we make has to be geared to the property and the situation. I have put together this mindmap about sales pitches that you could apply to commercial real estate or retail real estate. It is likely to give you…
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