When it comes to marketing and leasing any commercial property investment, you can undertake plenty of preparation when it comes to formulating the correct property promotion and advertising content. Understand your target market, the property, the client, and the prevailing market conditions. Frame your property advertising accordingly to attract the best levels of enquiry and…
When it comes to pitching and presenting your commercial real estate services to a new client, a good degree of personal confidence and optimism is required at a personal level with agents. Those two factors will help the client in the selection of the best brokerage for the listing. Could that be your brokerage? The…
When you connect with your commercial real estate property clients and prospects, use some synergy and empathy to help the relationship grow over time. You will never really know what the client is thinking and how they are motivated. The only way you can work with prospects and clients is to weave some synergy and…
In commercial real estate brokerage there is some value in chasing listings that are ‘for sale by owners’ (FSBO) but only if the listing and or the client offers promise of a positive result, and the asking price or rent is right. Make no mistake that many agents continually chase these listings, given the odd…
Some negotiations in commercial real estate brokerage are quite slow and difficult. You can be working with sellers under pressure that fail to listen to the trends and feedback from the market, and buyers that are offering unrealistic prices. The same can be said about leasing with unrealistic landlords asking high rents and tenants that…
When you find that you have lost a new business proposal in commercial real estate brokerage, ask the client for the proposal to be returned back to you. Try not to leave it in the possession of the prospective client so it can be shared around at a later time, and perhaps even be shown…
When it comes to pitching and presenting your real estate services to a new client, you have to tap into the real value that your services provide to the property, the clients investment situation, and any challenges that they may have. Look for the issues that need to be resolved, and show the client exactly…
If you want to attract some real property enquiry and new business opportunities in commercial real estate brokerage then your prospecting model is very important. The things that you do every day will put you closer to or further away from your listing and commission targets. Your new business system Here are some specific prospecting…
As you look around the property market today you can see lots of property types and people in different categories. Pick a few categories that allow you to drill down into real property specialisation. What are you good at? What do you know a lot about? Those two questions will help you show the prospects…
So many times I see agents and brokers struggling with attracting and converting enquiry. They wonder why other agents seem to be attracting most of the market activity and listings. The fact of the matter is that quality listings exclusively held will create far more opportunity and churn for agents over time. If the telephone…
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