Commercial Real Estate Marketing Skills Resources by John Highman
Some property owners and clients, fail to understand or accept the real estate marketing realities of today and seek to save money when they sell. They forget about the ‘big picture’ and the end result that they are seeking. Vendor paid marketing requirements always improve property enquiry. What happens here? It is seemingly more important…
In commercial real estate today, the marketing funds you convert with every listing will significantly help you in the overall conversion to a transaction. Therefore, the best agents in the market can confidently and regularly convert vendor paid marketing funds as part of the listing process. If you want to grow your real estate market…
If you’re a commercial, industrial, or retail real estate agent or broker, you’ll have a natural approach to the listing presentation process. Do you want to improve that presentation style? Here are some ideas. Having confidence in your listing style and professional skills demonstrates to the client that you are committed to finding a solution…
The listing and marketing of a commercial, industrial, or retail property should be superior in every way to what your competition is offering. There is plenty of competition in commercial real estate today. Are you ready to win some listings? Strive to be better and different in the services that you offer. Any agent can put…
In commercial real estate sales and leasing today, it’s reasonable to expect some things to go wrong within a transaction, so as an agent, stay committed to the deal throughout the entire inspection, negotiation, and closing process. When you think a deal is done, there are still likely to be a number of outstanding issues…
How can you create more listing opportunities in commercial real estate today? It is a changing market but one that is likely to open up considerably over the next 12 months as investors seek and find ways of growing their portfolios. So you need a plan for brokerage right now. Don’t just think about commercial…
If you are in the business of providing specialised sales and leasing services to commercial property investors and landlords, you will need to be well-versed in commission negotiations as well as commission standards for your location. Unreasonably large numbers of agents believe that they must discount their commission in order to secure the listing. Nothing could…
Top VIP clients in commercial real estate are typically those who own high-quality properties in desirable locations. They are good clients to have and to maintain relationships with. Even so, you will discover that gaining their trust and attention will take some time. In addition, you will be competing against other agents with different marketing packages and…
Is your property market competitive? It is very easy to cut corners and give in to the pressures of the client and their requests for “special deals” when listing commercial, industrial, or retail property for sale or lease. This client ‘pressure’ is especially true when the property is being listed for the first time. Don’t…
It’s time to look at your marketing and who you are connecting with across your territory. This local area marketing chart will help you greatly find and connect with the groups of people that can need your help. Every marketing campaign should in some way have as its ultimate goal the generation of interest from…
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