Commercial Real Estate Marketing Skills Resources by John Highman
Create more property inquiries and hence, more inspections. That is the message for all agents today. Do more with your marketing efforts and strategies. Are you looking to improve your real estate career as we move out of this slower property cycle and into a new cycle? There are numerous opportunities for agents who become…
When working with a listing and with a new client, your focus on handling the listing with a particular promotional strategy will be a key part of keeping things on track. The objective approach works well. Ultimately you want all your efforts pointing towards a successful outcome with your listing and for your client. Exclusive…
Every agent today should be focusing on creating more appointment slots in their diary and working day. Appointments lead to discussions with people, and those discussions will lead to listings over time. If you are looking to grow your real estate business faster, then focus on the one main strategy of creating more appointment slots…
What is your real estate marketing doing for you now in commercial real estate? Are you reaching the right people in your location and can things improve? If you are like most agents, the marketing process can always improve. It is a deliberate process. Consider what you can do and here below are some ideas…
How do you pitch your real estate services in this changing market? First, understand the property market in your location for the dynamic changes and then sell your services based on unique solutions. Then, use the market changes to build some deep and direct marketing solutions for your client and their property. Be the Special…
The exclusive listing process in commercial real estate is unique in several ways, but mostly because it brings about a better result for your clients when you compare it to the other methods of sale. It can and should be the foundation of your real estate business over time. Do you want to win more…
Many agents don’t spend enough time planning their listing presentations. Today’s property market is so competitive, so we must adjust to that and work with it. Every real estate listing presentation should be unique with specific information and providing solid recommendations. To win more real estate business, your ideas in the listing presentation must be…
When you tell a salesperson in commercial real estate to start making more cold calls locally to grow his or her business, he or she usually embarks on something that they have not done before or at best have little training on. It is a new competence and a new process for most agents. That…
So, if you want to be at the top of your sector as a quality agent with a large market share, the message is obvious. Every listing pitch and client presentation should contain a vendor-funded marketing strategy. Vendor Paid Campaign Funds Vendor paid marketing any property listing will help you get the message out into…
The idea of marketing a commercial or retail property for sale or lease is something that needs to be planned and staged. It should never be a random process. Spend more time with any exclusive listings and ensure that there are strategies to improve any marketing program. As agents, we have some strategic choices to…
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