In commercial real estate sales or investment sales, make sure that you are freshening up the listing stock frequently. There are so many other listings on the market at the same time that you simply cannot let any exclusively listed property just ‘sit around’ without a refresh on advertising and marketing content. So what do…
In commercial real estate brokerage you will need some good marketing material to help support your regular prospecting and client contact strategies. You certainly do not need a lot of promotional material but you should have some that you can use quickly and effectively; your business card is perhaps the most relevant and useful business…
There are two types of marketing in commercial real estate. They are mass marketing and micro marketing; they both have a place and a use. Real Estate Agents can and should use both. Meet the People Before I talk too much about mass marketing as a business tool for real estate agents and brokers, it…
In commercial real estate brokerage you will win more business by using the ‘one on one’ marketing approach. By definition that is the direct approach to people that may need your real estate services as an agent. The services can be across sales, leasing, or property management. There are two alternatives in marketing for you…
Local area marketing is a big part of attracting listings and commissions in commercial real estate brokerage today. Most of the clients that you work with will come from your local area. Get to know your area in a comprehensive way; assess all the sales and leasing opportunities on a street by street basis. Identify…
In most towns or cities there are plenty of agents that claim to be ‘experts in commercial real estate’. The claim is however in many cases far from the truth. Some brokers and agents have very little understanding about the complexities of the property market segment, particularly with: Lease documentation and rent strategies Sales and…
In commercial real estate agency marketing the process of sending postcards to prospects and clients can be highly effective. It is not however the only prospecting system you should use but will complement a few others quite well. It is also an expensive marketing process stand-alone given the cost of printing and sending the cards,…
It is a fact that the Internet Marketing process offers significant opportunity for commercial real estate brokers in creating greater market coverage and building successful prospecting activity. The Internet today is something that is evolving and relatively new to some brokers and agents. It is not a static or fixed method of marketing; it is…
In commercial real estate brokerage the competition between agents can be high and confusing for the clients and the prospects that we serve. To be a top agent and win a greater percentage of the business you really need to stand out as relevant and specialized in the local area. There is no point in…
In commercial real estate brokerage, the postcard marketing approach does have a place in a personal marketing program. Every agent or broker should be using the strategy. So to be clear on this, the ‘postcard process’ is all about sending ‘DL’ size marketing cards that have been specially printed for your area and speciality. They…
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