There is a well-known business rule existing today called the Pareto Principle. Basically it says that 80% of your new and existing business will very likely come from 20% of the people that you know. The logic works well in commercial real estate brokerage across sales, leasing, and property management. So how does this work…
In commercial real estate brokerage you can gain a lot of leverage with your clients (and particularly the sellers) if you have regular marketing campaign strategy meetings to talk about the enquiry results to date and changes that can bring in more opportunity. Rarely will a marketing campaign be successful from the very start. Over…
In commercial real estate brokerage some clients are better than others. Some prospects are better than others. You have some choices to make here. Selectivity is required to get to the best real estate business and opportunities. The best prospects and clients understand the value of a skilled and qualified real estate agent that knows…
When you work a zone or a precinct of properties in commercial real estate brokerage, you will soon know just who your competitors are and whether they are any good at what they do. You will also know how they position themselves in the property market to attract new business. What can you do now…
Marketing will always be a big part of property promotion in sales and leasing brokerage. That being said, there are many different ways to approach the process. There is no point in being ordinary in your marketing efforts unless you are working with ‘open listings’. Any client that gives you (and every other agent in…
Lots of people know about the necessity to have a commercial real estate website as part of a brokerage strategy. In saying that, they typically overlook the important strategies and elements behind the scenes that can and should be optimised as part of that website design and selection. The online marketing structures of a brokerage…
When you take on a property listing to sell or lease, there are a number of things to explore and investigate. Some properties are complex and others are simple, so you have to see the property for what it is, do the investigations, and then decide how you can handle the listing effectively and directly…
In commercial real estate leasing today, there are many different strategies you can use to find tenants to fill vacancies. At the top of the list will always be the need to get in front of qualified business owners and tenants so that you can have a discussion about their property needs and lease expiry…
In commercial real estate brokerage today there will always be plenty of opportunity for the best agents within any property market, town or city. The variations in the property market throughout the year may shift the opportunity between sellers, buyers, tenants, and property development. That being said, the business opportunities and the listings are always…
When it comes to building your property market momentum in commercial real estate brokerage, a good degree of branding and personal prospecting will be required. To gain any reasonable levels of momentum and conversion as an agent or a broker, people need to remember you. Why do they need you? Understand that the local clients,…
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