Taking an Investment Property to the market is something that needs careful consideration. The first six weeks of the campaign are the most important when it comes to connecting with the right people locally. In that short period of time you need to attract the right people to the property listing, create inspections, qualify interested…
In commercial real estate brokerage and particularly investment sales, the sales and marketing process must align in every way possible. The investors that we serve will be attracted by specific marketing efforts and by the top agents driving that process. You can generate more listings from good sales marketing directed at target audiences. Look at…
In commercial real estate brokerage your professional services should be attractive in all respects so that you can pull in the interest of local clients and prospects. Don’t be ‘ordinary’ in your services offering. You, as a broker or agent need to be competitive, relevant and real; and then also well aware of what the…
Marketing in commercial real estate brokerage is quite a special process. The larger brokerages usually appoint a specialist consultancy group to assist with marketing control, costing, and recoveries. Over the last 10 years the vast array of promotional initiatives available to us both online and offline is truly amazing. Sometimes it is difficult to cover…
Let’s not complicate commercial real estate investment sales. In the investment part of the property business, you simply have to know lots of investors in a deep and meaningful way. You must know what they prefer from a property ownership perspective, and what they own now. From that point on it is simply a matter…
It is a fact that direct marketing in commercial real estate brokerage works far more effectively than generic promotions. That being said there are different ways to market and alternative strategies to cover. Try these for starters: Business promotion for the business Personal agent or broker marketing in the local area Listing campaigns and promotions…
As we all know the levels of competition in commercial real estate are relatively high in most towns or cities. On that basis you have to stand out as the best person with property listings locally. That can be a difficult target to fulfil especially if you have some ‘average’ properties in your sale and…
Social media has its place and its use in commercial real estate brokerage. That being said, there are some things you should know about using the ‘social tools’ so that you can avoid some common mistakes and errors. All of the well-established common social media tools such as Facebook, and LinkedIn are built on internet…
In any client conversation or sales pitch in commercial real estate brokerage, the information that you put forward must be ‘real-time relevant’. Good information about the location will help the client accept that you are the agent of choice for the listing challenge or the active deal. Preparation is the key to making your listing…
If you want to attract new business and listings in commercial real estate brokerage you must lift your brand and personal exposure to the property market. You must stand out as the best agent for the job and the location. There is no ‘soft approach’ to winning new business in our industry. In creating exposure…
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