In this commercial real estate market, we have limited time to attract the interest of those prospects that are suitable for the property. The first 4 weeks of any marketing campaign are really important. Each phase of marketing should be optimised. If you can see any errors in marketing, they should be fixed fast. Whilst…
When looking at a commercial property for the first time, it is best to have some form of property analysis report or checklist that can help you cover the required issues relative to the property type and location. When you analyze all of the local property information correctly, it gives you confidence when it comes…
In commercial real estate agency today, market share is one of the most important factors that you must watch. Top agents dominate the market and have the best market share. It is a matter of where you sit in relation to the top agents. When you build your market around you with the right tools,…
When it comes to the marketing of commercial property today, the process needs to correctly tap into the local area and the opportunities that exist with business proprietors and property investors. Most of the properties that are sold or leased today are transacted with those groups and people that understand the local town or city. Unless…
When marketing a retail property or shopping centre today, there are some critical factors to be considered prior to the commencement of the marketing program. Every marketing campaign needs to be optimised for the right type of inquiry and the target market. There are enough frustrations today with property finance and finance availability to frustrate many…
When a real estate agent is preparing a commercial property for sale, the marketing programme really needs to be comprehensively structured, particularly towards the end target market. Each town and city will have their own levels of enquiry relative to property types and locations. This is where the high value of commercial real estate agents really…
Today, when you work as a commercial real estate agent, the marketing of property is a critical part of your efforts and business process. It is best to consider the marketing of the property as a complete campaign that is structured in balance with the target market you have defined. Generic marketing does not work in…
In this property market, the Internet is quite important when it comes to marketing commercial real estate. People look to the internet first when they need property as either a place to lease or invest in. Considering that fact, commercial real estate agents should seriously consider how they are using the Internet and how that…
As a commercial real estate agent, you have a requirement to inspect commercial properties regularly. The same process also applies to retail properties although in that case, the information in the inspection process is far more complex and detailed. For this very reason, it pays for you to create some checklists to use in the…
When it comes to the marketing and advertising of commercial real estate today, it is critical to identify the correct target market and tap into it as part of the property promotion process. The days of generic marketing are well gone and we now have limited enquiry for any given property listing. To some degree,…
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