In commercial real estate brokerage, there are sales processes to define the team and then concentrate on. That focus will help the real estate business set its momentum for moving ahead. Results, systems, and controls are big elements of listing marketing and commission conversions. So, you are a real estate agent, and where can you…
If you want to get anywhere in commercial real estate brokerage today, you need to know how to pitch for a listing, present to a client, and convert vendor paid marketing funds. The best way to do that is to focus on exclusive control of your listing stock. In that way you can spend more…
Let’s face the plain facts of working in commercial brokerage. The industry can be very competitive, especially if your territory of control as a broker is in a busy town or city. The way to work though that competitiveness is for you to be a property ‘expert’ in every way possible. The rewards of the…
It is a well-known fact that the leasing market with its opportunities, provides plenty of leads and opportunities to connect with the right people in commercial real estate today. A successful lease transaction can be a potential sale or property management appointment over time. The landlords and the businesses that you work for in leasing…
In commercial real estate agency, the investment sales part of the market is quite special. It is the place where you will find the investors and their requirements of property performance. If this is your market segment, then it is wise to consider how you can build your personal profile with the right people. Finding…
When you have a commercial property to advertise for sale or lease, the marketing strategies both online and off-line will be needing some special attention and focus. There is a very strong argument that you shouldn’t repeat the same advertisement and format across all media outlets and channels. In saying that, more promotional effort should…
The prospecting landscape in commercial real estate brokerage requires firstly understanding and then commitment. There are always new ways to find and attract new clients, and a few of those systems should be personally developed and shaped by each and every broker. Don’t wait for the local people to call you about listings and market…
Like it or not, every agent or broker must have an inquiry generation system that opens up the potential of a listing with a good number of inspections, offers, and property conversions. I say it’s a system because it’s a personal way of approaching the market and the issues that are going on locally. Without…
In commercial real estate brokerage, a few ‘failure stories’ and ‘failure examples’ will give you some valuable leverage with clients and prospects. In simple terms, they will start to listen to you. Look around your location and review all the listings that are out in the property market currently; many examples of property failure and…
When you promote a commercial property for sale or lease, do so to a plan and a strategy. Build the suspense and the momentum in your marketing campaign so you are pulling in more people and inspection opportunities. You only really have ‘one shot’ at creating real marketing momentum, so everything that you do has…
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