Commercial real estate brokerage is not an industry for the fainthearted salesperson looking for a part time job. Real strategy and specialization is always required as part of a fixed business plan and action approach to the local property market. The word ‘local’ is really important here. Most of your new business will come ‘locally’….
Let’s not complicate commercial real estate investment sales. In the investment part of the property business, you simply have to know lots of investors in a deep and meaningful way. You must know what they prefer from a property ownership perspective, and what they own now. From that point on it is simply a matter…
In marketing any investment property for sale, the campaign of promotion can and should be quite special. There are elements of the marketing strategy that should be specifically aimed at the target audience of investors for the location and or property type. Understand what your property buyers are looking for and design your advertising accordingly. …
In commercial real estate brokerage today, it is crucial that all Property Agents have a specific plan of client and customer contact that they can implement every day at a personal level. In so doing they can build their business faster and particularly so with listings, clients, and commissions. The agents that struggle in the…
When you pitch and present for a listing appointment, the marketing campaign that you recommend has to be custom designed in every respect for both the property and the client. Don’t fall back into some ‘standard marketing model’ to save time. Clients know when they are getting the ‘generic approach’ and will overlook agents that…
One of the most important things for you to do when you start working as an agent in a new area or brokerage is to build your personal brand. The longer you take to do that or understand that fact, the slower your growth of market share. The best business, sales, leasing, and project work…
Whilst it is not always nice to dwell on the negatives of commercial real estate, you can learn a lot from the mistakes of other agents. There are some real patterns that show common mistakes of other agents. When you consider the real facts of the property market, it takes a lot of time and…
In commercial real estate brokerage, you simply must know the property market and all of its activities, indicators, and pressures. Clients and prospects will test your knowledge about the local area and the deals that have been done recently. So what do they want to see? They want to see real confidence and coverage in…
Let’s say you are starting up in an area or a town or city as a commercial real estate agent or broker. It is a wise strategy to focus down on a property type within your location so you can build your real estate business more effectively and directly. Some agents do things the ‘wrong…
Sometimes a small difference in property marketing can have a big conversion factor for you or your brokerage. This ‘bus tour’ concept is one of them; be prepared to think outside the square when it comes to commercial property marketing and check what you could do with this. So what is it? It is the…
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