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Marketing

Marketing Plan Strategies for Real Estate Agents

What is your real estate marketing doing for you now in commercial real estate? Are you reaching the right people in your location and can things improve? If you are like most agents, the marketing process can always improve. It is a deliberate process. Consider what you can do and here below are some ideas […]

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Marketing

How to Negotiate for Marketing Funds in Commercial Real Estate Sales and Leasing

So, if you want to be at the top of your sector as a quality agent with a large market share, the message is obvious. Every listing pitch and client presentation should contain a vendor-funded marketing strategy. Vendor Paid Campaign Funds Vendor paid marketing any property listing will help you get the message out into […]

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Marketing

How a Staged Marketing Campaign Works in Brokerage

The idea of marketing a commercial or retail property for sale or lease is something to be planned and staged.  It should never be a random process.  Spend more time with any exclusive listings and ensure that there are strategies to improve any marketing program.  As agents, we have some strategic choices regarding our property […]

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Brokerage Podcast

How to Get More Vendor Paid Marketing Funds with New Listings

When you have a property to lease or sell, the way in which you approach that will be greatly enhanced with vendor paid marketing funds. Getting the message out about the property, its improvements, and the features of the sale or lease is just so important. Today, in this podcast, John Highman shares six strategies […]

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Brokerage Team

How to Be a Business Development Strategist in Commercial Real Estate

As the property market shifts and changes, it is the skills and strategies that we bring as agents to our clients that are now so important.  There are people to help and transactions to work on. Sales and leasing are functional requirements in the property market today. When you consider the property market changes over […]

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Charts Marketing

Practical Marketing Chart for Commercial Real Estate Agents

In commercial real estate today, there are plenty of things to think about when it comes to marketing a property and to market yourself as an agent in a location. In this marketing chart by John Highman, we give you the main categories of activity to understand and work into as an agent in a […]