When you want to win a particular listing in commercial real estate, there are certain ways to go about building a marketing message for the property and the client's situation.
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Corporate clients need plenty of property guidance in the running of their businesses. That is an opportunity for you as a broker or agent. Choose your corporate clients with a
A sales or listing presentation is a special opportunity to connect with the client. It is likely that a few other brokers or agents are also chasing the same business
In commercial real estate brokerage sales, your voice is important as a business tool. You have important things to say. What you say and how you say it will help
In commercial real estate brokerage, you should have a refined and practiced sales presentation technique that allows you to show your true professionalism and relevant ideas to the clients and
Understanding the sellers of property in your location will help you package your commercial real estate services and potentially win more listings. When I say understand the sellers, I am
All too often you see or hear a commercial property broker or an agent ‘talk’ about market conditions to a client as part of a listing pitch or presentation. Whilst
In commercial brokerage, the monies that you raise from the client as part of the listing process are very important to the result that both you and the client seek.
Every agent is looking to win and convert more new listings. The essence of the process is to win better quality listings on an exclusive basis; the general or ‘open’
When pitching for a listing, I follow some rules as a guide so I can get the best outcomes from a listing perspective. Those rules are worth sharing. This checklist
Let’s face the plain facts of working in commercial brokerage. The industry can be very competitive, especially if your territory of control as a broker is in a busy town
When you meet with a client or a prospect in commercial real estate brokerage, you are very likely to have only a short period of time where you can present
I have spoken about pitching for listings in many different ways over the years, across sales, leasing, and property management. Relevance is the key to attracting the client's attention and
Your listing pitch is just so important in commercial real estate brokerage. You will only have a short period of time where you can show your ideas and confidence in
Often you will hear a real estate broker or an agent undertake a sales pitch with a client or prospect. They will be doing so on the basis of listing,
In commercial real estate brokerage, you will be pitching and presenting your services to different people and across different properties. You will not win all of your competitive presentations, but
When it comes to pitching and presenting your commercial real estate services to a new client, a good degree of personal confidence and optimism is required at a personal level
In commercial real estate brokerage there is some value in chasing listings that are ‘for sale by owners’ (FSBO) but only if the listing and or the client offers promise
When you are pitching for a commercial real estate listing, your preparation and approach to the issue will make or break the result. Take the time to prepare to win
It is important when assessing inquiry from buyers for you to understand if they believe the property is suitably priced and located. If any weaknesses exist in the eyes of
In commercial real estate today the competition can be fierce. It is not unusual for a high quality property to be put through a tendering process with a number of
The listing presentation that you make in commercial real estate can and should be highly focused on the client and the property. Your preparation, local market knowledge, and relevance are
In commercial real estate brokerage today it is common for any agent to present services and real estate proposals within a boardroom setting. The corporate clients that we work with
When you are pitching your real estate services to a prospective seller of commercial real estate, the best way to approach the presentation is to be comprehensive, accurate and precise.
In commercial real estate brokerage, you should sell and pitch your listing services from your strengths in the market. You cannot be generic when it comes to providing a commercial
When it comes to presenting and pitching for commercial real estate business, it is critical that you adopt the team approach wherever possible. In this way, you can cover the
When you have met with the commercial real estate prospect you’ll have a reasonable understanding of their needs and demands. At this point, you need to understand whether you really want