You can and should use direct mail as part of prospecting for new business in commercial real estate brokerage. It is a fact that letters create more engagement than emails, and letters are now seen as more professional in many respects. If you are looking to structure a new business campaign in your brokerage business,…
In commercial real estate brokerage, you will have a territory allocated to you, and that defined precinct should be monitored and controlled with some personal rules of engagement. Start every day with direct marketing activity in your zone or precinct. So where do you start? Brokerage activities will be in either sales or leasing…
In commercial real estate brokerage, the strategies that you apply to your business and activities every day will produce results, be they good or bad. Understanding that fact and then acting on it in a positive way is a key foundation of personal peak performance as a broker or agent. So, what happens here for…
Everyone in commercial real estate brokerage should have a base plan of action that they work to. It is, if you like, a basic ‘personal marketing plan’. Yes, it is hard to apply every day especially when you are busy, but it is essential. Without it, progress with clients, listings and market share stalls. When…
So many people struggle with the cold calling processes. That is unfortunate because using the telephone is a big part of our business and in creating opportunity with landlords, property investors, and business owners. If you are struggling with new business and market share, then read on. Call the people that you consider as ‘targets’…
Over time the ‘day to day’ business of commercial real estate can get a bit ‘clouded’ with lots of activity and the demands and pressures on your time. Ultimately the commissions that we earn are a direct reflection on the efforts that we apply to specific things. I want to use the word ‘quality’ here…
When you have chosen to work in commercial or retail property leasing, the rewards are many, but the work is specialised. It pays to review your services and value offering for both landlords and tenants. You can, of course, work for both; the emphasis in doing that is or should be quality buildings in prime…
In commercial real estate brokerage, your listing processes should be refined through an ability to tap into the client and their property challenges. Every client is different. There are different skills to consider and every property presentation can be boosted with visual aids and local facts. A listing style involves all the tools like: Conversations…
There are simple things that you can do in making successful commercial real estate cold calls. Your success rate evolves almost entirely around your skills and conversational ability in making prospecting calls. Understand the property market for what it is, know your targeted groups of people, and then start making your calls. In this audio…
The clients that we assist in commercial real estate brokerage are usually focused on just one thing, and that is in achieving a positive result to their property challenge. Your message as an agent or broker should then be for that solution to be achieved in a timely way. Are you relevant to what you do…
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