meeting new clients in office

How to Increase Your Client Retention and Loyalty with These Simple Strategies

As a real estate agent in commercial real estate today, you will most likely be busy responding to inquiries, clients, marketing campaigns, and inspections.

So you’ll have plenty to do throughout your working day. Throughout it all, however, you must provide expert feedback to your clients on their property listings.

Your responses and feedback should differ regarding open listings versus closed exclusive listings. Spend most of your time with clients who have placed an exclusive listing.

Prime Client Relationships

So the takeaway here is that you can strengthen your relationships with your clients during the initial listing phase, marketing, and negotiations.

Better relationships and a solid feedback trail will aid in developing trust and achieving timely sale or leasing results and transaction opportunities.

You can segment your clients into groups and priorities. When you do that, you put more clarity into the contact process. That can lead to more new business in a faster way.

real estate team meeting
Have a client-relevant story to tell

Leading Feedback to Clients

Consider what you would want regarding feedback on the property listing if you were the client.

Remember that most clients are unaware of current market conditions and the prices buyers will accept as part of a contract negotiation.

Recognise the market’s limitations and comparable properties that will provide evidence of actual market conditions.

man using tablet computer for marketing
Real estate is all about direct marketing to clients and prospects

Ultimate Client Contact Cycles

As a result, astute agents who constantly work on their contacts and feedback cycles have some excellent business opportunities.

Assume you develop a highly effective contact programme for your clients and prospects. In that case, you will undoubtedly win more business in the long run, including listings, purchase and sale activity, and any leases to assist your investment clients.

Here are some strategies to help you strengthen your contact cycles with your clients and prospects today.

1. Client Contact and Segments

Given that you should talk to many people, you can divide them into property types, budgets, and suitability. Consider the perspective of long-term clients. Sort your customers into groups.

Spend more time with A and B-level clients and prospects. Some of these individuals will be VIPs for you.

This focus will allow you to identify the people who require your assistance and then place the property and property services to assist them in moving forward.

Put people at the heart of your real estate venture. Ask plenty of questions and be helpful. That is the basis of real estate marketing today.

2. Contact Timing Process

Contact your clients and prospects at least once every 90 days, recognising that some people should be contacted more frequently every 30 or 60 days. The contact cycle is based on that client and their potential property needs.

discussing real estate plans
Go deeper into client services and contact in real estate

3. Being Relevant and Real in Real Estate

Provide information of value and relevance to your clients and prospects throughout the year.

You can do that through informational updates in PDF form across the email. Ensure your informational emails are helpful, relevant, and attractive to the readership.

For example, depending on the property types you focus on, you could have an information brief for selling, buying, and leasing. You can and should split up your database into different categories of people in each case.

city buildings on skyline
Break down your city into zones and groups. Then make contact.

Perfect Client Contact

You will get more listings over time when you establish an effective contact cycle with the right people.

Activities in commercial real estate are based around people, investment cycles, and specialised services. Know your people and their property challenges or ownership issues. Every client is unique.

Determine who your VIP clients will be and how you can service them. When you create better connections with your clients in today’s property market, future opportunities for listings become more relevant and authentic.

john highman
John Highman, Real Estate Author, Broadcaster, Speaker

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