If you’re a commercial, industrial, or retail real estate agent or broker, you’ll have a natural approach to the listing presentation process. Do you want to improve that presentation style? Here are some ideas. Having confidence in your listing style and professional skills demonstrates to the client that you are committed to finding a solution…
In presenting your commercial real estate recommendations to a client about their property need and challenge, your recommendations and the strategy to the process should be considered and optimised. In today’s podcast, John Highman shares four specific ideas that can help you show your eligibility and readiness to list a clients property. Competence and capability…
As a specialist commercial real estate broker or agent, you will be preparing a good number of business proposals and particularly list strategies over time. The documents that you prepare should always be carefully considered for the listing, the location, the market conditions, and the client in question. The documents should also be of the…
All too often you see or hear a commercial property broker or an agent ‘talk’ about market conditions to a client as part of a listing pitch or presentation. Whilst the logic seems sensible, a couple of other things should also be done to lift conversions. Most particularly they are the provision of images and…
I have spoken about pitching for listings in many different ways over the years, across sales, leasing, and property management. Relevance is the key to attracting the client’s attention and conversion of the listing. Practice will also help you with that important equation. Sometimes a unique client or property will require a special approach with…
When it comes to building your property market momentum in commercial real estate brokerage, a good degree of branding and personal prospecting will be required. To gain any reasonable levels of momentum and conversion as an agent or a broker, people need to remember you. Why do they need you? Understand that the local clients,…
How to Stand Out in a Noisy Commercial Property Market If you are currently working in commercial real estate brokerage, it is likely that you will have some competitors to work against with listings and clients; the property market will be ‘noisy’ with competitors fighting for the same properties and clients. Some presentations and listing…
In commercial real estate brokerage, you simply must know the property market and all of its activities, indicators, and pressures. Clients and prospects will test your knowledge about the local area and the deals that have been done recently. So what do they want to see? They want to see real confidence and coverage in…
In commercial real estate agency today, your listing presentation is the only time for you to ‘strut your stuff’ and show your prospects just how good you really are as a relevant and top property agent. You should role play your presentation strategy at least once a week. The sales team meeting is a great…
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