man using a computer for social media
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The Future of Commercial Real Estate and Social Media

Many real estate people talk about social media today, and many agents use it as part of their overall marketing strategy. Some facts about social media should be respected regarding commercial and retail property. Let’s do some comparisons to explain the strategy. In residential real estate, social media channels work well; that is not the…

local area marketing booklet held by agent

How to Increase Your Marketing Results in Commercial Real Estate Brokerage

In commercial real estate brokerage, you can do more with marketing, and specifically these 3 rules in the video will help you with that with all your listings. Know the property and the local enquiry.  From that, it is essential that you focus your marketing and prospecting efforts in particular ways so you can find…

marketing strategy plan
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Essential Blogging Strategies for Commercial Real Estate Agents Today

Most commercial real estate brokers and agents are very ‘ordinary’ when it comes to personal marketing and promotion.  They just do the general things like advertising properties on the portals, and talking to people.  They then overlook the importance of online marketing as part of building their brand strategically; that is their brand for the…

man walking in corridor

Commercial Real Estate Brokerage – Why You Should Never Blend In

In commercial real estate brokerage there is no point in ‘blending in’ to the property market and the industry.  Ordinary agents with little profile always struggle to be seen and or remembered; that has a direct impact on listing and commission conversions. It’s a busy industry.  The prolific real estate competition in most towns or…

real estate team meeting

The Real Importance of One on One Marketing in Commercial Real Estate Brokerage

In commercial real estate brokerage today every agent and broker should have a specific one on one marketing program that they implement and refine every day.  In most towns and cities there will be plenty of competition around when it comes to sales and leasing activity. A good one on one marketing program can really…

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