In commercial real estate brokerage, your marketing efforts can take a lot of your time and create a lot of frustration. For this reason you need to set some rules to attract and process inbound enquiries. That is how you build market share. You don’t need to have problems when it comes to the marketing…
In commercial real estate brokerage you have a couple of choices with most things that you do. You can be proactive or you can be reactive. In other words the market can drive you or you can drive your market. I think we have all seen brokers and agents that are ‘out of control’ most…
In commercial real estate today, there are many challenges when it comes to property investment and ownership. Many of the clients that we work for will have issues to be addressed in property performance, leasing, and occupancy. One client can be the source of many new business transactions and commission opportunities. Understanding how you can…
In commercial real estate brokerage today, you should have an e-mail newsletter strategy as part of your communication and contact processes with your clients and prospects. The technology and the systems are available to make that newsletter strategy simple to implement. To get the e-mail process and newsletter underway, it is wise to consider the…
Every commercial real estate brokerage should have a successful website. The Internet is a large and growing part of our real estate business and property marketing activities today. For this reason, you do need to establish and then promote your website effectively. In most locations, towns, and cities, there will be an industry portal where…
Most of us in this commercial real estate brokerage business know that ‘exclusive listings’ are very important. Some agents still struggle with their presentation and pitch to win listings on that basis. When you are the ‘go to commercial agent or broker’ in your location the clients will give you the exclusive listings, simply because…
In commercial real estate brokerage, every agent or broker should be prospecting for sales leads every day. The process should be part of the job specification for agents and brokers. Whilst the prospecting requirement sounds obvious, it is quite clear that many agents and brokers will overlook the requirements for prospecting on a regular basis. …
When it comes to finding tenants for any vacant commercial, industrial or retail property, you need to have a plan to attract tenants and get the inspections underway. Far too many commercial real estate brokers simply place an advertisement in the paper and a signboard on the property hoping that the results will occur. Whilst…
In commercial real estate agency and brokerage, you need new salespeople to build the team. This can happen quite frequently during the year based on market activity and industry churn. These are the common problems impacting many brokers: Other brokers attracting or taking away your best people Commission deals being more attractive elsewhere Aggressive marketing…
The commercial real estate industry is full of challenges and distractions. Every broker and agent needs to be prepared for the challenges of the day and have a strategy to optimise the day and the tasks at hand. Preparation and focus are the keys to getting results. Every year we have just 10 months out…
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