Business Card Protocols in Commercial Real Estate Brokerage

In commercial real estate brokerage today, the traditional business card remains the most effective marketing tool that you have.  It is small, and you can use it anywhere.  In many respects the card is likely to be kept rather than discarded. In many respects you do not need to use or have any other marketing…

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8 Signboard Marketing Tips for Commercial Real Estate Brokers

In commercial real estate brokerage, it is wise to have a specific focus and strategy when it comes to placing signboards on listed properties.  With the growth and changes to the property market today, the signboard still remains an effective and efficient marketing tool. So you have some questions to ask as part of this…

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Basic Marketing Strategies for Commercial Real Estate Brokers and Agents

Every commercial real estate agent and broker should have a specific marketing process to help build their personal brand.  Each day and each week the process should be followed to allow the compounding effect to occur. It should be said that the agency or brokerage that you work for will only have minimal impact on…

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Marketing Tips for Commercial Real Estate Agents and Brokers

In commercial real estate agency, the properties that we list need to be carefully considered for the prevailing market conditions and the best marketing solutions.  When you make the right choices, you can create enquiry and build on your inspections with the right people. So the marketing process is quite special and unique to your…

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How to Improve Your Commercial Real Estate Agency Marketing

A commercial real estate brokerage needs to implement a good marketing plan if it is to succeed in market share and dominance.  That being said, the agents and salespeople in the team should do the same.  Effort and focus is required. Answer this question: ‘Why should a client or property owner appoint you to list…

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Marketing Tips for Commercial Real Estate Brokers

Marketing Tips for Commercial Real Estate Brokers To be a good commercial real estate agent with plenty of market share and commission growth you really need to be a good marketer.  A successful commercial real estate brokerage is made up of agents that are working to a common goal.  They comprehensively cover their zone and…

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Article Marketing Tips for Commercial Real Estate Agents

One of the most effective marketing tools you can use in building your online presence as a top real estate agent is in writing articles and submitting them to online article submission sites.  In saying that, there are some key ways to approach the process if you want the best success. Some agents will say,…

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9 Ways to Construct a Commercial Real Estate Advert

In commercial and retail property sales today the advertising process has to be well considered given that the competition properties in the local area are likely to be many, and they will be overlapping your marketing efforts.  Every marketing campaign should be well crafted to attract the right target audience and readership. So let’s say…

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Marketing Actions for Better Commercial Real Estate Leads

In commercial real estate agency, the marketing process is central to everything that we do.  Our listings and our market share depend on the process.  Without effective marketing, the real estate business can be slow and tough. So what should we market?  Here are a few ideas: Our listings that are exclusively listed for our…

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Target Marketing Tips for Commercial Real Estate Agents

city buildings at sunrise

In commercial real estate agency, the properties that you convert to exclusive listings should be directly marketed to a target audience within the business community and or property investors.  The exclusive listing process is far more successful in this way, when it comes to achieving a successful sale or a lease for our clients. When…

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Essential Marketing Rules for Commercial Real Estate Agents

In commercial real estate marketing today, every exclusive listing should be optimised for the target market that it attracts.  That being said, any open listings are and should be a ‘generic’ marketing approach.  If a client to a property has not trusted the real estate agent with an ‘exclusive’ listing, then the effort and strategy…

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10 Laws of Signboard Marketing in Commercial Real Estate Agency

It is a fact of the commercial real estate market that the traditional signboard still remains the most effective and low cost marketing tool available.  When you put a signboard on a property for sale or lease, things start to happen. The signboard lets local businesses and property owners know of the new listing.  After…

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Fix Errors in Commercial Real Estate Marketing Fast

In this commercial real estate market, we have limited time to attract the interest of those prospects that are suitable for the property.  The first 4 weeks of any marketing campaign are really important.  Each phase of marketing should be optimised. If you can see any errors in marketing, they should be fixed fast.  Whilst…

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Networking and Marketing Tips for Commercial Property Agents

city high rise buildings on river

Relationships that can be built in commercial real estate are important for a number of reasons the greatest of which is being able to fully understand the client’s needs. The underlying opportunity from a good client relationship is obviously future business. What Can You Do? These ideas and initiatives below will encourage a positive relationship…

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