Commercial Real Estate Marketing Skills Resources by John Highman
In commercial real estate brokerage, having a plan to making outbound calls is a good thing. You can convert more new business when you have that focus. It’s all about making outbound calls to new people that you haven’t connected with before, and then also the people you already know and have reached out to…
Just about every agent is looking for new listings at the moment. That focus is because the stock is slow to come to market and investors are deciding what to do with their properties and or investment activities. The common question asked today is ‘If I sell my property now, what will I get to…
Selling a house is no easy task. With the prevalence of options that often exceeds demand, it takes plenty of effort in order to attract buyers to purchase a home that you’re selling. You have to make sure that your properties stand out without becoming too overpowering, and achieving this requires savvy marketing skills. Today’s…
Right now, is an excellent time to be looking for commercial, industrial, and retail real estate listings. It is becoming a ‘sales’ market, and some people want to sell, whilst others want to buy. Prices will change, and the pressures of the market and finance will take care of that. Our job is to find…
It is no secret that you can generate lots of new business in commercial real estate by making outbound cold calls. It is the system behind that which will help you get more momentum and results. In the podcast today, John Highman shares the simple and easy process of making direct prospecting calls to the…
Most of the new business that you create in commercial real estate will be by your personal actions. To create more clients, leads and opportunities, the idea in this podcast will take you forward faster with better results. Don’t make things too hard for yourself. Simplicity and consistency are easy to achieve in brokerage with…
As the property market shifts and changes now, there are plenty of listing opportunities evolving with all property types. People want to do things, and that is where our services as commercial real estate agents ‘come to the fore’. In this podcast today, we can help you with the key facts behind locating listings in…
Most agents will avoid making lots of outbound calls each day. That is a weakness and a problem that impacts their careers substantially over time. It should not be that way, and it is quickly resolved through a new mindset of helping property owners and business owners with property or investment needs. It is a…
In commercial real estate today, there are plenty of things to think about when it comes to marketing a property and to market yourself as an agent in a location. In this marketing chart by John Highman, we give you the main categories of activity to understand and work into as an agent in a…
Your lists of clients and prospects in commercial real estate are the foundations of new business and new listings. In today’s podcast, John Highman shares the ways in which you can group your contacts, put some order in your telephone prospecting, and tabulate your call results. List Strategies that Work Arranging your lists of people…
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