Commercial Real Estate Sales Skills Resources by John Highman
In commercial real estate today, there are plenty of opportunities to be identified and actioned in your location. Telephone calls and outbound calls will help you get progress as an agent. Finding those opportunities becomes a strategic system or process in every agent’s day. There are ways to simplify that, mainly using the telephone as…
When pitching for a listing in commercial sales, you need your marketing and visual aids to stand out as relevant and engage the property’s client or owner. When you do that well, you have positioned yourself more favourably to win the listing on the terms you need for progress. What is the goal of using…
In commercial real estate brokerage, the habits you apply to your agency activities daily will make-or-break results and improvement over time. Progress comes from activity and habits. That is a personal thing. You know the things that you can and should be doing every day. How is that working for you? Can it be better?…
The property market is constantly under change. We cannot change that as agents, but it is our opportunity. Building client relationships with key people around your location is critical to business growth. Consider your property market now and your database. How many people do you know, and how are you growing that list? Relationships are…
When you have any commercial property to sell, it is essential that you chat with the people in the local property market. Direct marketing is a good approach to getting a result with enquiry and inspections. Invariably, most commercial real estate buyers will come initially from the local area of properties and businesses. To increase…
In commercial real estate, as an agent you will have many challenges with price objections across real estate transactions, listings, and inspections. Ultimately the buyer wants the best outcome for themselves and not a ‘fair’ outcome based on real estate market evidence. Somewhere in the transaction will be your client and their property requirements and…
Commercial real estate has become one of the most popular sectors in the last few years, and many general agents have considered reaching out to their brokerage about considering commercial. Many think they have what it takes to get into commercial real estate, but it can be a tricky market to understand if you don’t…
In commercial real estate today, there are always plenty of things to do from a marketing perspective with clients, listings, and transactions. The question is always, ‘What is the most important thing to do first?’. Developing a plan at a personal level is so vital to brokerage progress and agent market share growth. So, habits…
I get asked a lot about client acquisition and real estate listing strategies. The new real estate cycle is upon us and strategies should be implemented to connect with new people. History leaves ‘clues’ when it comes to finding clients and prospects. The key fact to observe here is that those in commercial real estate…
When you have a property listing opportunity, consider how you will engage with the client to help them see that you are the best agent for the job. One way to do that is by talking about your inspection strategies. Here are some ideas to help your property inspection ideas stand out, allowing you to…
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