Commercial Real Estate Marketing Skills Resources by John Highman
In commercial real estate today, there are always plenty of things to do from a marketing perspective with clients, listings, and transactions. The question is always, ‘What is the most important thing to do first?’. Developing a plan at a personal level is so vital to brokerage progress and agent market share growth. So, habits…
I get asked a lot about client acquisition and real estate listing strategies. The new real estate cycle is upon us and strategies should be implemented to connect with new people. History leaves ‘clues’ when it comes to finding clients and prospects. The key fact to observe here is that those in commercial real estate…
When you have a property listing opportunity, consider how you will engage with the client to help them see that you are the best agent for the job. One way to do that is by talking about your inspection strategies. Here are some ideas to help your property inspection ideas stand out, allowing you to…
When you have a property listing to promote, structure a comprehensive campaign that covers all the bases of enquiry in your location. Package your listing skills to attract the best enquiry levels. Expect that all properties will be ‘marketable’ and that there will be buyers to be found. In any property market or economy, there…
The term “bread and butter” refers to new customers for a commercial real estate brokerage. In this video today, we share specific ideas about the most active prospects and clients in this property market. What is your focus? You will be able to increase your market share in your town or city by increasing the…
If you work as a real estate agent today with commercial industrial or retail property, the prospecting process that you apply to your working day is crucial to the results you achieve. So, do you want more listing opportunities? In this video show, we share the skills and the focus points of making outbound calls….
When you have a commercial property to sell, the methods of marketing that you choose should be carefully considered and applied to the property based on the client’s requirements and the market conditions. Simple mistakes made through the marketing campaign will restrict the inquiry and the real estate inspection results. Most properties will sell in…
When you work as an agent in commercial real estate, making lots of calls is a valuable new business strategy. It puts you in the position of finding people and property listings. Telephone prospecting is also the most effective way of contacting people, both new and current contacts. From that approach you can ask questions….
In commercial real estate today, there are plenty of people to talk to and as part of that, strategies to implement as part of your prospecting model. Whether you work as a broker or an agent in commercial real estate brokerage, the activities you undertake to prospect for new business will be “foundational” to the…
Think about how you might communicate with clients and prospects more effectively when you want to win new business in commercial real estate. Are you connecting at a higher level? Do you stand out as the ‘agent of choice’? You can demonstrate your real estate comprehension, confidence, relevancy, and knowledge to the other person by…
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