Commercial Real Estate Marketing Skills Resources by John Highman
If you are a commercial real estate agent, you will likely know how competitive the property market can be with sales and leasing activity in your location. What can you do about that in your town or city? How can you stand out from the other agents in the area? The answer is target marketing….
How is your local area marketing working for you? How many signboards do you have placed on properties now? Signboards serve more than just displaying your company’s name and logo. A real estate signboard on a property for sale or lease is an effective marketing tool for attracting new customers, building inbound enquiry, increasing brand…
One of the most effective ways to grow your commercial real estate brokerage business is to make outbound calls to prospective clients. That is central to finding people and property situations that you can assist with. Outbound calls are phone calls that you initiate to potential buyers, sellers, landlords, or tenants in your target market….
In today’s economy and market, a successful marketing and sales approach for commercial or retail properties requires a solid strategy to generate optimal interest and inquiries. Given the current shortage of property inquiries and buyers, it is crucial to maximise the potential of listing first and, secondly, the incoming inquiries resulting from your marketing efforts….
It is important to emphasize that mastering a prospecting model based on cold-calling procedures requires real estate agent expertise in conversational skills and communication systems. There are things to learn and skills to develop. Becoming proficient in making calls and growing conversions can take just a few weeks of dedicated and consistent practice. Many real…
In commercial real estate today, there are plenty of things to consider when marketing a property to capture the target audience’s interests. However, when you focus your marketing efforts on a central message to that target audience, you can attract more inquiry and the opportunity for inspections over time. In sharing this real estate marketing…
In commercial real estate today, there are plenty of opportunities to be identified and actioned in your location. Telephone calls and outbound calls will help you get progress as an agent. Finding those opportunities becomes a strategic system or process in every agent’s day. There are ways to simplify that, mainly using the telephone as…
When pitching for a listing in commercial sales, you need your marketing and visual aids to stand out as relevant and engage the property’s client or owner. When you do that well, you have positioned yourself more favourably to win the listing on the terms you need for progress. What is the goal of using…
The property market is constantly under change. We cannot change that as agents, but it is our opportunity. Building client relationships with key people around your location is critical to business growth. Consider your property market now and your database. How many people do you know, and how are you growing that list? Relationships are…
When you have any commercial property to sell, it is essential that you chat with the people in the local property market. Direct marketing is a good approach to getting a result with enquiry and inspections. Invariably, most commercial real estate buyers will come initially from the local area of properties and businesses. To increase…
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