With any new leasing or sales listing in commercial real estate brokerage, you should ask for and convert marketing funds paid by the vendor. It is a known fact that the best agents in the industry are those that convert the larger amounts of vendor paid marketing. So the message here is clear if you…
In commercial real estate there are limited ways in which you can differentiate your services and yet the property market is so competitive. So what can you to build some factors that differentiate you as a property expert? Obviously you can and should be the expert agent at selling and leasing certain property types in…
Whilst we have many promotional tools to use in commercial real estate brokerage today, it is a fact that the traditional letter and the direct mail process is still highly effective. That being said, there is a specific strategy and process to be followed. Sending letters can give you a much greater level of…
In commercial real estate today, there are certain things that you must do to consolidate and build your personal brand as a professional and specialised real estate agent or broker. Given the levels of brokerage competition in any town or city, top agents need to rise above others in the industry to attract better listings…
In commercial real estate, your listings should be refreshed from a marketing perspective once every 14 days. In that way you can potentially lift the enquiry rate and have a reasonable chance of more property inspections. So what is the problem here? Most agents and brokers put a listing onto the market and just let…
If you want to lift your market share as a commercial real estate agent, compound your marketing efforts directly and effectively around exclusive listings and quality properties. Then make it a target to improve the volume of vendor paid marketing funds that you are converting and placing each month into the media. Exclusive listings and…
In commercial real estate there are plenty of things to do in attracting more readerships to your advertisements. It is one thing to use the right choices of media; it is another to encourage readership and enquiry. You can make your marketing really sizzle through simple strategies. Here are some marketing rules to set the…
In commercial real estate brokerage you will need some good marketing material to help support your regular prospecting and client contact strategies. You certainly do not need a lot of promotional material but you should have some that you can use quickly and effectively; your business card is perhaps the most relevant and useful business…
To attract better rates of property enquiry in commercial real estate brokerage, your marketing efforts should be ‘habitual’. By that I mean doing the same things every day. The ‘habitual’ process produces a solid personal profile and that’s when people remember you and or the property. That is when market share can start to grow. …
There are two types of marketing in commercial real estate. They are mass marketing and micro marketing; they both have a place and a use. Real Estate Agents can and should use both. Meet the People Before I talk too much about mass marketing as a business tool for real estate agents and brokers, it…
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