In commercial real estate brokerage, the cold calling strategy that you adopt will help greatly when it comes to new business and listing generation.
Create your own client list from cold calling and contact management. Audio by John Highman.
Today we have many types of commercial and retail properties to advertise. As part of that process, we have a limited amount of people that can act on the sale or lease as buyers or tenants. So mixing and matching properties to people becomes a big part of your real estate day. How are you…
Relationships that can be built in commercial real estate are important for a number of reasons the greatest of which is being able to fully understand the client’s needs and property challenge or targets. Every client is different and every property is unique. A marketing strategy can be built around those differences. Real estate opportunity…
The one lesson I wish I had learned faster and from the ‘get-go’ in real estate is the importance of making plenty of cold calls. In fact, I would base my entire business system around that. The ‘lesson’ is important for all agents and brokers. In commercial real estate, you must make many cold calls…
Here is how to protect yourself from the impacts of a changing real estate market. When you work in a commercial real estate agency, the cold calling process is a key part of the required prospecting model. Every salesperson should be making cold calls every working day to new people that they have not spoken…
Listings are the agent’s “stock on the shelf” and their income now and in the future depends on the quality as well as the quantity of the listings that they obtain. If you are looking to boost your real estate business, focus on your listing stock, but in doing that, have a bias towards quality…
As the business world and the economy changes, so will the timing of your sales campaigns and the type of marketing tools that you use in commercial real estate. Refine your marketing strategies to suit the changes in today’s real estate market. It is a fact today that electronic media is taking over as the primary…
