This is the second video in the ‘Top Agent Matrix’ series. In this program we explain the logic behind a marketing checklist and give you a list of alternatives that you can merge into your particular marketing program for a sales or leasing appointment.
Today we have many types of commercial and retail properties to advertise. As part of that process, we have a limited amount of people that can act on the sale or lease as buyers or tenants. So mixing and matching properties to people becomes a big part of your real estate day. How are you…
Relationships that can be built in commercial real estate are important for a number of reasons the greatest of which is being able to fully understand the client’s needs and property challenge or targets. Every client is different and every property is unique. A marketing strategy can be built around those differences. Real estate opportunity…
When inspecting the commercial property with a prospective tenant you will need to give the person concerned a package of information that outlines the property detail. The contents and comprehensiveness of the presentation packet in leasing will assist you greatly in converting the deal to a successful lease. So let’s give some thought to the contents…
As the business world and the economy changes, so will the timing of your sales campaigns and the type of marketing tools that you use in commercial real estate. Refine your marketing strategies to suit the changes in today’s real estate market. It is a fact today that electronic media is taking over as the primary…
Local business owners are a distinct opportunity for commercial real estate agents and brokers. Those local business owners know the area and the activities of other property occupants and tenants. Get facts and input from those people for your database. To a degree, they will know the local area far better than you as the property…
When it comes to the marketing and advertising of commercial real estate today, it is critical to identify the correct target market and tap into it as part of the property promotion process. The days of generic marketing are well gone and we now have limited enquiry for any given property listing. To some degree,…
