The marketing process in commercial real estate is quite specific. In saying that, every agent and broker should develop their own ‘one on one’ marketing program.
I put together this personal prospecting and marketing chart to help all my online friends get started in this form of personal promotion.
The same rules apply to sales, leasing and property management.
Check out the chart here in our resource vault. It is in a simple pdf layout.
Today we have many types of commercial and retail properties to advertise. As part of that process, we have a limited amount of people that can act on the sale or lease as buyers or tenants. So mixing and matching properties to people becomes a big part of your real estate day. How are you…
In commercial real estate, the word ‘accountable’ is very powerful for salespeople, but perhaps not respected as often as it should be by agents and brokers. When you are accountable for your actions and work systems in real estate, you start to see the results. That is the reality of working hard in brokerage. It…
When it comes to the commercial real estate market today, as an agent, it is very easy to get distracted by daily events and the clients and prospects that you work with. Your time is your most valuable resource, so use it wisely in every respect. With property listings and clients, the consistent actions that…
In commercial real estate brokerage, there are particular actions that will allow you to succeed and progress in the industry. As part of a sales team, you can always improve things in moving ahead. Choose to improve your actions deliberately. You will already likely know what works for you, and what you are struggling with. Understand…
When you run a commercial real estate agency or operate as a commercial salesperson, the activities that you undertake every day are critical to the overall momentum and success that you have in the industry. On that basis, it pays to establish a job specification early in your career so that you stay within the…
When it comes to real estate agency performance, particularly that which applies to commercial and retail property, you should really be looking at agency benchmarks and previous levels of performance. Your real estate business and your skills are unique and different from any other competitor in the local area. Understand the differences, and then assess your…
