There are a few important things to remember when you start looking at your commercial property market and the opportunities that exist in it. Its the time of year where business plans are already active and results should be happening. Perhaps you have some key performance indicators to watch and assess? No matter where you are in your business cycle, study this chart and the key question that it poses.
Here is a poster focusing on the critical facts of the market. It will pay you to look at this fact and decide if you are on the right track for market segmentation, be that in sales, leasing or property management. If there are issues, then make the right changes soon. You need the right market segments to drive new business towards you. What are your market segments?
You can get the chart in pdf right here.