In the changing commercial real estate market today, the telephone is the most important business tool you can use. Connecting with lots of people using the telephone as a base of new business is so important.
John Highman shares the strategies behind making lots of outbound calls to new people, how you can do that, and why it is so important. Use these ideas to grow your real estate business base faster, even in this changing property cycle.
Today we have many types of commercial and retail properties to advertise. As part of that process, we have a limited amount of people that can act on the sale or lease as buyers or tenants. So mixing and matching properties to people becomes a big part of your real estate day. How are you…
Relationships that can be built in commercial real estate are important for a number of reasons the greatest of which is being able to fully understand the client’s needs and property challenge or targets. Every client is different and every property is unique. A marketing strategy can be built around those differences. Real estate opportunity…
The one lesson I wish I had learned faster and from the ‘get-go’ in real estate is the importance of making plenty of cold calls. In fact, I would base my entire business system around that. The ‘lesson’ is important for all agents and brokers. In commercial real estate, you must make many cold calls…
Here is how to protect yourself from the impacts of a changing real estate market. When you work in a commercial real estate agency, the cold calling process is a key part of the required prospecting model. Every salesperson should be making cold calls every working day to new people that they have not spoken…
Many commercial real estate agents and salespeople hate the cold calling process. On that basis, they tend to avoid the activity as much as possible. Telephone canvassing is a valuable new business process in brokerage. That being said, the most successful commercial salespeople in the industry understand the power of the new business and calling process…
As the business world and the economy changes, so will the timing of your sales campaigns and the type of marketing tools that you use in commercial real estate. Refine your marketing strategies to suit the changes in today’s real estate market. It is a fact today that electronic media is taking over as the primary…
