Article Marketing Tips for Commercial Real Estate Agents

One of the most effective marketing tools you can use to build your online presence as a top real estate agent is writing articles and submitting them to websites as editorial content.  In saying that, there are some key ways to approach the process if you want the best success.

Some agents will say, ‘Why take the time to write articles?’   The fact of the matter is that search engines love content that is of high quality and useful to the searching public. 

It stands to reason that search engines will feature your articles or editorials highly when they are useful to the searching public. 

You just need to write plenty of articles relevant to your local area and your property specialty.  Those articles should be placed on websites as editorial or real estate blog content. The search engines will soon see the valuable content.

Consider More Personal Marketing

It is interesting to note that many agents will only list their properties on the Internet and do little other personal marketing online. 

There are so many other things that can be done online to improve the personal profile of the agent and the agency.

Everything today is ‘online’ in some way or form. The impact of the Internet on our commercial real estate agency business is becoming more real estate relevant and significant in so many different ways, not just for listings but also for yourself.

Marketing Checklist

Here are some ideas to help you with the writing process for your agency and to help you build your Internet profile:

1. It should be understood that the writing process is based on you providing quality, relevant content to the public on the Internet.  As a direct result, you must have reasonable skills in writing and editing interesting property topics.  If you have difficulty writing, you must get a ghostwriter to do the work for you.  That ghostwriter must have reasonable writing skills and a good understanding of the property market.
2. At least one article should be written weekly and uploaded to the website of your choice as editorial or blog content.  If you don’t have access to a ‘real estate’ website, then start a blog online yourself. It takes about 15 minutes to start a blog with Blogger or WordPress. After that, everything is easy.
3. Most, if not all, articles need to be over 400 words in length.  That then gives you the best exposure to the search engines.
4. What would you write about? Think about the property types and the location that you know something about. Think about what is changing or what information about local property you can share. That will give you the basis of writing many real estate articles and editorials.
5. When writing the article, break it into suitable paragraphs and dot points that convey a clear message. The search engines like subheadings to capture smaller concepts and thoughts.
6. The articles need to be well-written.  Stick to a topic and a headline that attracts your desired readership.  As part of that process, you can use some keywords commonly used on the Internet as part of the property searching process.  Given that you understand your property specialty, there are many things to write about and expand on for the business owners and property investors you serve.
7. The topics you write about should be informative and beneficial to the public and property investors.  This means that you should not promote listings in your articles.  The promotion of listings should be left to the websites you currently use.
8. At the end of each article, you should have a simple summary paragraph, or ‘Bio’ that links to your website.  If the article is informative and helpful, the readership will follow the link to your website.

It should be said that many agents will not adopt the article-writing strategy.  That is simply because they do not have the personal discipline required to undertake the writing process. 

Content Marketing Works

If you believe that your Internet profile should be improved, then this content marketing strategy will work very well for you.  Over time, your regular writing will increase your personal name and exposure to the property market. 

Writing high-value content in a regular way will direct the Internet and the search engines towards you as a property specialist.