Fix Errors in Commercial Real Estate Marketing Fast
In this commercial real estate market, we have limited time to attract the interest of those suitable prospects for the property. The first four weeks of any marketing campaign are critical. Each phase of marketing should be optimised.
If you can see any errors in marketing, they should be fixed fast. Whilst it may seem obvious, so many agents just advertise a property and then wait to see what happens. Marketing is a bit more than that, and in today’s property market, we should be at the top of our game when it comes to getting the right promotional message out regarding our listings.
It should be said that the agent with the best listings will attract most of the enquiries in this market. If you aspire to improve your market share, chase the top listings and focus on the clients who own the best property. From that enquiry, we should track the sources so we know what works and what does not when it comes to getting the message out.
facts about the property market today
Here are some facts about marketing commercial real estate today:
- The local property precinct is the area that will more than likely produce the buyer or the tenant, as the case may be.
- Most enquiries take longer to close and then complete.
- Traditional person-to-person contact remains at the top of the list when creating prospect interest.
- The Internet should be incorporated into all marketing efforts.
- Every listing is a reason to talk to more people in the local area.
- Track your listings on time on the market, enquiry rate, and signboard counts. You must know what works in the local area, and how long it takes to transact a deal.
- The agent with the best database tends to be the agent with the enquiries and the deals.
- Target marketing works today as the best way to connect the listing with the right prospects.
Considering all of these facts, it is easy to see that every property listing requires effort and focus on the part of the agent. Make sure that most of your listings are on an exclusive basis, and then market them with maximum effort. Talk to a lot of local people.
If you are struggling with ideas to market a property, look around the internet and in other countries for examples of top marketing. You will soon see agents that really know how to write a good advert and attract the enquiry. It is not hard to replicate their style and processes.
