How to Create Niche Marketing in Commercial Real Estate Brokerage
There are several lucrative real estate markets to consider in commercial real estate brokerage. Whether you work in sales or leasing, you can choose your niche property market and ‘dive deeply’ into it. Property and business owners will need your help.
There is no point in being a ‘generic’ real estate agent. The competition in our industry is constantly around you. Go deeper into your real estate opportunities and find a group of tenants, property owners, business owners, or developers to help. Here are some ideas below to help you do that.
Building Your Niche Property Market
So what are those ‘niche’s’ in your local area? Consider these groups for starters:
- Particular tenant sizes within property types (larger office tenants, or retailers)
- Certain business groups by offering (ie legal, or financial)
- Tenant advocacy
- Buyers agent
- Franchise leasing agent
Here is a booklet telling you how you can build a niche marketing process into your commercial real estate business.
