Local Area Marketing Chart for Listing Agents

It’s time to look at your marketing and who you are connecting with across your territory. This local area marketing chart will help you greatly find and connect with the groups of people that can need your help.

Every marketing campaign should in some way have as its ultimate goal the generation of interest from the target market.

When you receive an enquiry to purchase or lease property, you can create inspections to look into available opportunities. Every conversation is an opportunity into the future if you let that take shape.

Reaching Qualified Prospects

In the long run, the enquiries generated will allow you to improve your database of qualified prospects. Those lists are the foundation of your real estate business.

Qualified prospects can then be added to your database for regular, ongoing contact.

Create contact consistency in your real estate business as part of a prospecting plan for listings. Local area coverage is what it is all about.

Immediate Area Marketing Coverage

Exactly what do top agents do? How do they consistently generate better transactions from the market? They connect with the right local people. This chart will help you.

There are plenty of people to talk to locally when it comes to real estate. Use the telephone for that initially, and then create meetings where you can with the people that you have qualified.

Marketing Chart Download

Get sufficient marketing funds. Create a focused marketing campaign. Focused campaigns are required today to properly market real estate.

Connect with the right people and have a plan for that.  The chart below can help you find the right people locally.

Promotional Funds for Local Campaigns

So what happens when you find listings? Vendor-paid marketing should also be the rule rather than the exception in most situations.

Having said that about campaign funds, you should also request an exclusive listing in order to be able to devote the necessary time to marketing the property efficiently on behalf of your clients.

Look at your listing. Create the property message and attract the target audience. Identify the three or four factors that should be generating interest in the property type or location.

Incorporate those three or four factors into every advertising campaign or media channel for each listing. 

A Consistent Listing Publicity

When it comes to real estate marketing, advertising consistency is essential to success. Considering that the same person may see the property in a variety of different media channels, every advertisement should convey the appropriate message and do so consistently.

Shape every listing message to the targeted people and segments of enquiry.

Eventually, the right message could very well persuade the recipient to pick up the phone and contact the agent or brokerage. That is exactly what you want.