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Home » Brokerage » Sales » Sales Skills and Abilities are High on the Agenda

In commercial real estate brokerage, it is easy to get diverted away from the things that really matter.  Many clients and prospects will be seeking a slice of your time with inquiries, listings, negotiations, marketing, and inspections.


Somewhere in a busy working day you really must keep some of the available time preserved for sales activities.  By that I mean the core issues that bring you business such as this short but very important focus list:

  • Reaching out to new people who could need property help in the future
  • Building relationships with qualified people in local property
  • Providing local information that is useful and relevant
  • Marketing properties in the right way
  • Taking inquiries about properties
  • Holding inspections with the people that can complete a transaction
  • Negotiating on the deals that have potential and movement
  • Establishing the momentum of a property negotiation
  • Connecting with your clients as they move through the property momentum

So let’s simplify this list.  I have broken all of these things down to 3 important matters.  Here is a sales tip in brokerage for you to put on your desk or near your ‘work-zone’.

(N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot to help amplify brokerage results…. Get your access here)


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