Top Agent Systems for this Commercial Property Market
In this changing commercial property market, the top agents still bring in quality listings and deals. Some of those deals are ‘off market’, and others are very ‘visible’.
There is plenty of room for more ‘top agents’ in today’s property market. There is always a listing to find and work on whether selling or leasing.
As a ‘top agent,’ clients are more accessible and will be more accepting of your recommendations. So, how do you get to the real estate status of ‘top agent’? The simple answer is that you must position yourself that way.
Generic Average Agents?
In today’s property market, there are many agents in most locations, some of whom are very good, whilst others are more ‘generic’. It is the generic agents that struggle due usually to a lack of system or consistency in actions. What does a generic agent look like? Try some of these:
- Most of the listings they take on are ‘open’ listings
- The advertising and marketing approaches that they adopt are nothing special
- Their database is a lot like a ‘dog’s breakfast’ (all over the place with no focus)
- Their business practices are not systemised, and they take every day as it comes
Ways of Becoming a Top Agent
To become a ‘top agent’ it really does take some clear and solid decisions on the part of the individual. We all have choices in commercial real estate; correctly managing our choices is essential to finding listings and growing the client database.
When the right decisions are made, the next step is to take consistent and regular daily action to a system. That is the consistency process.
Top Level Agent Skills
Here are some ideas to help you reach this industry’s top level.
- Real estate market knowledge will be essential. That is, the deals done, the properties on the market, and the results in both sales and leasing. You can negotiate on a fresh and new level when you have the facts. The clients and prospects we work with do not have access to all the market information you do.
- Your property speciality is quite essential. There is no point in you specialising in something you cannot understand, do not like, or are redundant as a property type in the local area. Please choose the right property type and focus on it.
- Your marketing strategies for every exclusive listing should be unique and special. Market your properties better than your competitors, and be seen doing so.
- Sales and Lease strategies should be innovative and relevant to your target market. Clients and prospects in the market should see you as relevant and different. Do not blend in; stand out as a good agent of choice.
- Exclusive listings are essential. Just about all of your listings should be of this type. This way, you can capture the correct enquiries and attract the best real estate clients. You have to control your real estate market; exclusive listings let you do that.
- Your signboard presence in the local area should be high, and your name must be prominent on all your property listings. A property without a signboard is like a car without wheels; it doesn’t move.
So you can do a lot with this list. Take a deliberate step forward in your industry by being a top agent that people can see and get to know.
